Multiple Choice
Post Grape-Nuts cereal has been marketed since early 20th century.Its market share has been steadily declining as consumers began associating it with something their grandfather ate.Post recently launched a campaign to increase consumption of the cereal by inviting consumers to try the crunchy cereal on top of their yogurt,their salad,or their bowl of soup as a delicious addition.Post was trying to convince people who had never tried the cereal to try,and people who were familiar with the product to use it in a variety of different ways.Post is using which segmentation variable to define its target market?
A) usage
B) demographic
C) behaviour
D) lifestyle
Correct Answer:
Verified
Correct Answer:
Verified
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