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At a Hallmark Store You Can Find Several Different Product

Question 47

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards.This is an example of:


A) head-to-head positioning.
B) lateral positioning.
C) cognitive positioning.
D) differentiation positioning.

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