Multiple Choice
At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of _____ segmentation.
A) regional
B) demographic
C) lifestyle
D) geographic
Correct Answer:
Verified
Correct Answer:
Verified
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