Multiple Choice
When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubble gum flavour.Sometime later,the same basic formula was given a fresh,minty flavour to appeal to adults.What is this marketing strategy called?
A) product sampling
B) product extrapolation
C) product differentiation
D) usage segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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