Question 1

Discuss the claims made by the defenders of the strict product liability standard to justify strict product liability.

Accepted Answer

The answer of Discuss the claims made by the defenders...

Question 2

According to economist John Kenneth Galbraith, advertising and marketing were creating the very consumer demand that production then aimed to satisfy. The assertion that consumer demand relies upon what producers have to sell is termed:

Accepted Answer

A) the Hawthorne effect. 
B) the dependence effect. 
C) the reverse channel effect. 
D) the supplemental effect.

Question 3

Which of the following do advertising and other marketing practices violate by creating consumer wants?

Accepted Answer

A) Right to free speech 
B) Consumer autonomy 
C) Right to privacy 
D) Consumer demand

Question 4

Discuss the constraints of the concept of negligence, and explain the reasonable person concept.

Accepted Answer

The answer of Discuss the constraints of the concept of...

Question 5

While approaching an ethical issue in marketing, the rights-based tradition would:

Accepted Answer

A) ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale. 
B) calculate the benefits and costs of each exchange. 
C) attempt to find out about other values that are affected by the exchange. 
D) want to know the degree to which the transaction provided actual as opposed to merely apparent benefits for each participant.

Question 6

Which of the following is one of the "Four Ps" of marketing?

Accepted Answer

A) Purpose 
B) Planning 
C) Promotion 
D) People

Question 7

How did the use of an implied warranty of merchantability solve a set of problems with the contract law approach to product liability?

Accepted Answer

A) Consumers do not need complex contracts in order to protect themselves from all possible harms that products might cause. 
B) The burden of proof has shifted from producers to consumers as consumers are allowed to assume that products are safe for ordinary use. 
C) It has forced businesses to issue a disclaimer of liability and offer limited warranties to limit its liability. 
D) Buyers have the responsibility to look out for their own interests and protect their own safety when buying a product.

Question 8

Greater consumption is likely to lead to unhappiness, a condition termed ____.

Accepted Answer

A) affluenza 
B) caveat emptor 
C) influenza 
D) insomnia

Question 9

Labeling products with such terms as "environmentally friendly," "natural," "eco," "energy efficient," "biodegradable" and the like can help promote products that have little or no environmental benefits. This practice is known as:

Accepted Answer

A) greenskinning. 
B) redlining. 
C) gentrification. 
D) greenwashing.

Question 10

Identify the approach that assumes that every purchase involves the informed consent of the buyer and is ethically legitimate.

Accepted Answer

A) Res ipsa loquitur approach 
B) Prima facie approach 
C) Caveat emptor approach 
D) Caveat venditor approach

Question 11

Explain what the ethical and the unethical means of influencing others include. What is its impact in advertising?

Accepted Answer

The answer of Explain what the ethical and the unethical...

Question 12

Under a contract model, the duties that a person owes are not merely those explicitly promised to another party, but also those that are implied.

Accepted Answer

A) True 
 B)False

Question 13

An adequate ethical analysis of marketing must consider ____, those costs that are not integrated within the exchange of the buyer and the seller.

Accepted Answer

The answer of An adequate ethical analysis of marketing must...

Question 14

Which of the following statements is true about negligence?

Accepted Answer

A) It is not a central component of tort law. 
B) One can be negligent by doing something that one should not. 
C) One cannot be held negligent by failing to do something that one should have done. 
D) It excludes acts of both commission and omission.

Question 15

Which of the following statements about manipulation would a strong believer of the principle-based ethical tradition most likely support?

Accepted Answer

A) Cases of paternalistic manipulation, in which someone is manipulated for their own good, are acceptable. 
B) Manipulation executed without deception is acceptable. 
C) Even unsuccessful manipulations are guilty of ethical wrong. 
D) The ethical consequence of manipulation depends on the personal characteristics of the manipulator.

Question 16

How does advertising distort the economy?

Accepted Answer

A) It manipulates prices for promotion to gain a foothold in a market. 
B) It results in supply becoming a function of demand. 
C) It is not able to create nonautonomous desires. 
D) It creates irrational and trivial consumer wants.

Question 17

Most courts allow a business to completely disclaim the implied warranty of merchantability.

Accepted Answer

A) True 
 B)False

Question 18

Marketing experts consider stealth marketing extraordinarily effective because:

Accepted Answer

A) a consumer does not question the message as she might challenge a traditional advertising campaign. 
B) the consumer's guard is not down while accepting the message. 
C) consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator. 
D) consumers seek out the communicator's vested interest.

Question 19

Marketing practices targeted at elderly populations for goods such as supplemental health insurance, funerals etc. are subject to criticism because:

Accepted Answer

A) that population is vulnerable. 
B) interest gained on such investments are not highly profitable. 
C) they target the considered and rational desires of the consumers. 
D) they do not abide by the principles of welfare economics.

Question 20

_____ occurs when someone is susceptible to some specific physical, psychological, or financial harm.

Accepted Answer

The answer of _____ occurs when someone is susceptible to...

Exam 8: Ethics and Marketing

Discuss the claims made by the defenders of the strict product liability standard to justify strict product liability.

According to economist John Kenneth Galbraith, advertising and marketing were creating the very consumer demand that production then aimed to satisfy. The assertion that consumer demand relies upon what producers have to sell is termed:

Which of the following do advertising and other marketing practices violate by creating consumer wants?

Discuss the constraints of the concept of negligence, and explain the reasonable person concept.

While approaching an ethical issue in marketing, the rights-based tradition would:

Which of the following is one of the "Four Ps" of marketing?

How did the use of an implied warranty of merchantability solve a set of problems with the contract law approach to product liability?

Greater consumption is likely to lead to unhappiness, a condition termed ____.

Labeling products with such terms as "environmentally friendly," "natural," "eco," "energy efficient," "biodegradable" and the like can help promote products that have little or no environmental benefits. This practice is known as:

Identify the approach that assumes that every purchase involves the informed consent of the buyer and is ethically legitimate.

Explain what the ethical and the unethical means of influencing others include. What is its impact in advertising?

Under a contract model, the duties that a person owes are not merely those explicitly promised to another party, but also those that are implied.

An adequate ethical analysis of marketing must consider ____, those costs that are not integrated within the exchange of the buyer and the seller.

Which of the following statements is true about negligence?

Which of the following statements about manipulation would a strong believer of the principle-based ethical tradition most likely support?

How does advertising distort the economy?

Most courts allow a business to completely disclaim the implied warranty of merchantability.

Marketing experts consider stealth marketing extraordinarily effective because:

Marketing practices targeted at elderly populations for goods such as supplemental health insurance, funerals etc. are subject to criticism because:

_____ occurs when someone is susceptible to some specific physical, psychological, or financial harm.