Question 1

It is not always easy to determine if someone is being treated with respect in marketing situations. A condition for respect requires that customer consent be not only voluntary, but also ____.

Accepted Answer

The answer of It is not always easy to determine...

Question 2

Externalities show that even if both parties to the exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.

Accepted Answer

A) True 
 B)False

Question 3

The simple situation in which two parties come together and freely agree to an exchange is ethically legitimate only prima facie because:

Accepted Answer

A) investigation proves that a simple exchange does not involve unethical situations. 
B) a simple exchange involves the consent of both parties involved, which leaves no room for unethical acts. 
C) certain conditions must be met before it can be concluded that autonomy has been respected and mutual benefit has been achieved. 
D) exchange occurs on mutual consent and for mutual benefit, parties get involved in an exchange only if they see their benefit.

Question 4

The _____ ethical tradition would take the two parties' agreement as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

Accepted Answer

A) utilitarian 
B) virtual 
C) Kantian 
D) deontological

Question 5

The _____ standard of tort law focuses on the sense of responsibility that involves liability or fault.

Accepted Answer

The answer of The _____ standard of tort law focuses...

Question 6

Which of the following statements is true about stealth marketing?

Accepted Answer

A) It occurs when consumers are aware that they are subject to a marketing campaign. 
B) It refers to situations where consumers are subject to directed commercial activity without their knowledge. 
C) It occurs when consumers pay little or no attention to billboards while speeding past a highway. 
D) It is not an intentional effort to hide the true marketing element of the interaction.

Question 7

General vulnerability occurs when:

Accepted Answer

A) a person has an impaired ability to make an informed consent to the market exchange. 
B) a person is susceptible to some specific physical, psychological, or financial harm. 
C) children are shown commercials in and around schools. 
D) people are susceptible to the harm of not satisfying their consumer desires and/or losing their money.

Question 8

Identify the "Four Ps" of marketing.

Accepted Answer

The answer of Identify the "Four Ps" of marketing....

Question 9

Consumer vulnerability occurs when:

Accepted Answer

A) a person has an impaired ability to make an informed consent to the market exchange. 
B) a person is susceptible to injuries from falls and medical emergencies. 
C) the consumer is treated as an end in itself. 
D) the law of supply and demand is reversed.

Question 10

On the sole basis that someone wants to buy something and someone else is willing to sell it, a transaction is ethically legitimate.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true about strict product liability?

Accepted Answer

A) The United States has adopted clear strict liability standards. 
B) It holds that the government must pay consumers where neither the producer nor the consumer is at fault. 
C) It insures that society creates a strong incentive for business to produce safer goods and services by holding business strictly liable for any harm their products cause. 
D) It is the same as negligence, and it suggests that holding business liable for harms caused due to negligence provides an incentive to better protect products in the future.

Question 12

The implied warranty of merchantability holds that in selling a product, a business implicitly offers assurances that the product is reasonably suitable for its purpose.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true about tort law?

Accepted Answer

A) Tort law holds that the only duties that a person owes are those that have been explicitly promised to another party. 
B) Tort law holds manufacturers accountable in cases when consumers are injured by products and no one is at fault. 
C) Tort law holds a principal responsible for the actions of an agent when that agent is acting in the ordinary course of his or her duties to the principal. 
D) Tort law holds that people do not owe other people any general duties, if they have not voluntarily assumed them.

Question 14

Explain the rights-based and the utilitarian perspectives on the situation of an exchange between two parties, coming together freely.

Accepted Answer

The answer of Explain the rights-based and the utilitarian perspectives...

Question 15

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

Accepted Answer

A) Procuring 
B) Branding 
C) Marketing 
D) Copywriting

Question 17

The legal doctrine of _____ is ethically controversial because it holds a business accountable for paying damages whether or not it was at fault.

Accepted Answer

The answer of The legal doctrine of _____ is ethically...

Question 18

Outline how the "reasonable person" concept can be interpreted in different ways. How can it lead to one interpreting this concept normatively?

Accepted Answer

The answer of Outline how the "reasonable person" concept can...

Question 19

Explain the concept of negligence.

Accepted Answer

The answer of Explain the concept of negligence....

Question 20

A condition for respect requires that consent be not only voluntary, but also informed.

Accepted Answer

A) True 
 B)False

Exam 8: Ethics and Marketing

It is not always easy to determine if someone is being treated with respect in marketing situations. A condition for respect requires that customer consent be not only voluntary, but also ____.

Externalities show that even if both parties to the exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.

The simple situation in which two parties come together and freely agree to an exchange is ethically legitimate only prima facie because:

The _____ ethical tradition would take the two parties' agreement as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

The _____ standard of tort law focuses on the sense of responsibility that involves liability or fault.

Which of the following statements is true about stealth marketing?

General vulnerability occurs when:

Identify the "Four Ps" of marketing.

Consumer vulnerability occurs when:

On the sole basis that someone wants to buy something and someone else is willing to sell it, a transaction is ethically legitimate.

Which of the following is true about strict product liability?

The implied warranty of merchantability holds that in selling a product, a business implicitly offers assurances that the product is reasonably suitable for its purpose.

Which of the following is true about tort law?

Explain the rights-based and the utilitarian perspectives on the situation of an exchange between two parties, coming together freely.

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

The legal doctrine of _____ is ethically controversial because it holds a business accountable for paying damages whether or not it was at fault.

Outline how the "reasonable person" concept can be interpreted in different ways. How can it lead to one interpreting this concept normatively?

Explain the concept of negligence.

A condition for respect requires that consent be not only voluntary, but also informed.