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There Are Lots of Different Types of Cosmetics Currently on the Market.One

Question 100

Multiple Choice

There are lots of different types of cosmetics currently on the market.One brand makes a line of cosmetics including eye accents and shampoos for horses.It claims to manufacture "the world's finest equine cosmetics." What kind of strategy is the brand using?


A) Market differentiation
B) Market diversification
C) Positioning
D) Product allocation
E) Market benefit

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