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In 2001,a Record Decline in Advertising Activity Resulted From

Question 98

Multiple Choice

In 2001,a record decline in advertising activity resulted from:


A) the natural cyclical nature of advertising.
B) the decline of television as a mass market medium.
C) a mild recession, a weak stock market, and the burst of the dot-com.
D) deregulation and a new tax on services.
E) the increasing use of the Internet as an economic advertising medium.

Correct Answer:

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