Multiple Choice
Which of the following does NOT affect the probability of ad exposure?
A) The senses required to perceive the message from the medium.
B) The number of competitive advertisers in the medium.
C) Whether the medium aims at a general or a specialized audience.
D) How much and what kind of attention the medium requires.
E) Whether the medium is an information source or a diversion.
Correct Answer:
Verified
Correct Answer:
Verified
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