Multiple Choice
Harrah's Resort and Casino in New Orleans has defined its target audience as people who like to gamble,are between the ages of 40 and 65,and who do not have to wait for summer vacations to enjoy their favorite hobby.To best reach its audience objective,it should most likely:
A) advertise to members of Gambling Anonymous.
B) advertise in local newspapers rather than use national media.
C) use sales promotion literature showing how much fun an individual can have at Internet-based gambling sites.
D) use cable television, especially MTV and VH1 channels.
E) buy advertisements in slick, and upscale travel magazines.
Correct Answer:
Verified
Correct Answer:
Verified
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