If a Fast-Food Restaurant Calculated That Consumers Must Be Exposed

If a fast-food restaurant calculated that consumers must be exposed to a radio message for its new dipping sauces for its buffalo wings four times on an average before they make a decision about whether to try the new product,the restaurant would have calculated:

A) medium value.
B) exposure value.
C) message satiation.
D) effective reach.
E) effective frequency.

Correct Answer:

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