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Pandora Is an Internet-Based Music Discovery Service That Helps Its

Question 80

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Pandora is an Internet-based music discovery service that helps its customers find and enjoy music that they like.A customer can create up to 100 unique "stations" by identifying favorite songs or artists and then Pandora's expert systems analyzes what they like and provides suggestions based on this analysis.Pandora is using ____________ to develop and maintain customer relationships.


A) Customization bonds
B) Social bonds
C) Niche marketing
D) Focused marketing
E) Structural bonds

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