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    Services Marketing
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    Exam 6: Building Customer Relationships
  5. Question
    Relationship Marketing Essentially Represents a Paradigm Shift Within Marketing-Away from an Acquisitions/transaction
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Relationship Marketing Essentially Represents a Paradigm Shift Within Marketing-Away from an Acquisitions/transaction

Question 62

Question 62

True/False

Relationship marketing essentially represents a paradigm shift within marketing-away from an acquisitions/transaction focus toward a retention/relationship focus.

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