Question 1

Along with reducing purchase transaction time, what are Universal Product Codes used for?

Accepted Answer

A)  National Surveys of Canada data collection 
B)  Canada Border Services Agency monitoring 
C)  inventory control, ordering, and delivery research 
D)  Industry and Consumer Business Bureau tracking

Question 2

Landsdowne Dairy is planning to introduce a new flavoured milk drink.As marketing manager, you want to appraise consumer response to this new product.What procedure would typically be used?

Accepted Answer

A)  trend analysis 
B)  a jury of executive opinion 
C)  test-markets 
D)  the Delphi technique

Question 3

Which of the following areas are working more closely together in order to take advantage of the methodologies available?

Accepted Answer

A)  telephone, in-person, and Internet research 
B)  food, beverage, and health care research 
C)  competitive intelligence, public intelligence, and private research 
D)  marketing research, database management, and competitive intelligence

Question 4

What are the two important advantages of secondary data over primary data?

Accepted Answer

A)  a wide variety of statistics and large sample groups used to create the data 
B)  a high level of detail and endorsement by other users 
C)  accuracy and specificity of the data gathered for the research study 
D)  cost and speed of locating the data

Question 5

Rather than relying completely on company executives, the qualitative forecasting technique seeks opinions from outside the firm, such as university researchers and scientists.What is this technique known as?

Accepted Answer

A)  the jury of executive opinion 
B)  exponential smoothing 
C)  the Delphi technique 
D)  the sales force composite

Question 6

Online surveys are not necessarily fast, nor do they provide adequate sample sizes in most cases.

Accepted Answer

A) True 
 B)False

Question 7

A marketing information system (MIS) is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility.

Accepted Answer

A) True 
 B)False

Question 8

Qualitative sales forecasting techniques are based on numerical data derived from statistical computations.

Accepted Answer

A) True 
 B)False

Question 9

What is the outcome of a properly constructed marketing information system?

Accepted Answer

A)  It makes appropriate decisions. 
B)  It provides information instantaneously. 
C)  It accurately predicts sales and profits. 
D)  It places orders for needed amounts of products at the appropriate time.

Question 10

Information related to global markets is NOT readily available to Canadian firms seeking to enter foreign markets.

Accepted Answer

A) True 
 B)False

Question 11

Julia is focused on finding information about her firm's competitors.She is looking through published sources, as well as reviewing her competition's advertising.What is Julia engaged in?

Accepted Answer

A)  business intelligence 
B)  competitive intelligence 
C)  data mining 
D)  the Delphi technique

Question 12

A research design is a master plan or model for conducting marketing research.

Accepted Answer

A) True 
 B)False

Question 13

A well-designed Internet-based marketing research project costs less but yields slower and less complete results than offline research.

Accepted Answer

A) True 
 B)False

Question 14

Raj is deciding which customers to include in a sample.Where is he in the marketing research process?

Accepted Answer

A)  formulating a hypothesis 
B)  collecting data 
C)  creating a research design 
D)  defining a problem

Question 15

Marketing research interviews conducted in shopping centres where researchers can gain wide access to potential buyers of the products they are studying are called mall intercepts.

Accepted Answer

A) True 
 B)False

Question 16

A sales forecast is an important tool for marketing control because it sets standards against which actual performance can be measured.

Accepted Answer

A) True 
 B)False

Question 17

Nielsen Media Research is now able to track viewing television habits in households that use digital video recorders.

Accepted Answer

A) True 
 B)False

Question 18

Identify the strengths and limitations of secondary data.

Accepted Answer

The answer of Identify the strengths and limitations of secondary...

Question 19

Discuss the quantitative methods of preparing a sales forecast.

Accepted Answer

The answer of Discuss the quantitative methods of preparing a...

Question 20

A nonprobability sample allows every member of a population the same chance at being selected.

Accepted Answer

A) True 
 B)False

Exam 7: Marketing Research, Decision Support Systems, and Sales Forecasting

Along with reducing purchase transaction time, what are Universal Product Codes used for?

Landsdowne Dairy is planning to introduce a new flavoured milk drink.As marketing manager, you want to appraise consumer response to this new product.What procedure would typically be used?

Which of the following areas are working more closely together in order to take advantage of the methodologies available?

What are the two important advantages of secondary data over primary data?

Rather than relying completely on company executives, the qualitative forecasting technique seeks opinions from outside the firm, such as university researchers and scientists.What is this technique known as?

Online surveys are not necessarily fast, nor do they provide adequate sample sizes in most cases.

A marketing information system (MIS) is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility.

Qualitative sales forecasting techniques are based on numerical data derived from statistical computations.

What is the outcome of a properly constructed marketing information system?

Information related to global markets is NOT readily available to Canadian firms seeking to enter foreign markets.

Julia is focused on finding information about her firm's competitors.She is looking through published sources, as well as reviewing her competition's advertising.What is Julia engaged in?

A research design is a master plan or model for conducting marketing research.

A well-designed Internet-based marketing research project costs less but yields slower and less complete results than offline research.

Raj is deciding which customers to include in a sample.Where is he in the marketing research process?

Marketing research interviews conducted in shopping centres where researchers can gain wide access to potential buyers of the products they are studying are called mall intercepts.

A sales forecast is an important tool for marketing control because it sets standards against which actual performance can be measured.

Nielsen Media Research is now able to track viewing television habits in households that use digital video recorders.

Identify the strengths and limitations of secondary data.

Discuss the quantitative methods of preparing a sales forecast.

A nonprobability sample allows every member of a population the same chance at being selected.