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Landsdowne Dairy Is Planning to Introduce a New Flavoured Milk

Question 182

Multiple Choice

Landsdowne Dairy is planning to introduce a new flavoured milk drink.As marketing manager, you want to appraise consumer response to this new product.What procedure would typically be used?


A) trend analysis
B) a jury of executive opinion
C) test-markets
D) the Delphi technique

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