Question 1

When a researcher contacts a client after the client has had a chance to review the research report,this is referred to as a(n):

Accepted Answer

A) oral presentation 
B) letter of transmittal 
C) letter of approval 
D) research follow-up

Question 2

The manager who writes the report would be part of which element of the communication process?

Accepted Answer

A) medium 
B) message 
C) communicator 
D) audience

Question 3

In the communication process,the marketing manager who makes a decision based on the marketing research would be part of which element of the communication process?

Accepted Answer

A) message 
B) source 
C) audience 
D) communicator

Question 4

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

Accepted Answer

A) True 
 B)False

Question 5

The specific objectives of the research report should be presented in the:

Accepted Answer

A) appendix 
B) introduction 
C) results 
D) recommendations

Question 6

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Accepted Answer

A) True 
 B)False

Question 7

The arrangement of the parts of a research report is known as the:

Accepted Answer

A) results 
B) report format 
C) introduction 
D) summary

Question 8

The part of the body of the research report that discusses the specific objectives of the research project is known as the ____________________ section of the report.

Accepted Answer

The answer of The part of the body of the...

Question 9

Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.This letter is called the:

Accepted Answer

A) letter of authorization 
B) letter of transmittal 
C) introductory letter 
D) formality letter

Question 10

In the research report,the "suggestions for actions that should be taken" appears in which section of the report?

Accepted Answer

A) title page 
B) introduction 
C) conclusions and recommendations 
D) body

Question 11

In the communication process,the findings of the research project report would be considered the:

Accepted Answer

A) message 
B) audience 
C) feedback 
D) source

Question 12

In a typical line graph,the ____ variable is shown on the vertical y-axis and the ____ variable is shown on the horizontal x-axis.

Accepted Answer

A) dependent;independent 
B) ratio;nominal 
C) independent;dependent 
D) primary;secondary

Question 13

Only research reports that are customized for the project it represents can be formally called "research reports."

Accepted Answer

A) True 
 B)False

Question 14

Highly technical sections of the research report should be presented in the appendix of the report.

Accepted Answer

A) True 
 B)False

Question 15

Thorough preparation and practice for an oral presentation of a research report is one of the keys to an effective presentation.

Accepted Answer

A) True 
 B)False

Question 16

When a researcher uses pictures,tables,or charts to clarify complex points or emphasize a message in a research report,he or she is using:

Accepted Answer

A) verbal elements 
B) medium elements 
C) graphic aids 
D) formalizers

Question 17

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Accepted Answer

A) True 
 B)False

Question 18

Just to be safe,the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.

Accepted Answer

A) True 
 B)False

Question 19

The last step in the writing of the research report is to write the ____________________.

Accepted Answer

The answer of The last step in the writing of...

Question 20

The diagrams included in the research report that are used to clarify complex points are known as ____________________.

Accepted Answer

The answer of The diagrams included in the research report...

Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

When a researcher contacts a client after the client has had a chance to review the research report,this is referred to as a(n) :

The manager who writes the report would be part of which element of the communication process?

In the communication process,the marketing manager who makes a decision based on the marketing research would be part of which element of the communication process?

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

The specific objectives of the research report should be presented in the:

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

The arrangement of the parts of a research report is known as the:

The part of the body of the research report that discusses the specific objectives of the research project is known as the ____________________ section of the report.

Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.This letter is called the:

In the research report,the "suggestions for actions that should be taken" appears in which section of the report?

In the communication process,the findings of the research project report would be considered the:

In a typical line graph,the variable is shown on the vertical y-axis and the variable is shown on the horizontal x-axis.

Only research reports that are customized for the project it represents can be formally called "research reports."

Highly technical sections of the research report should be presented in the appendix of the report.

Thorough preparation and practice for an oral presentation of a research report is one of the keys to an effective presentation.

When a researcher uses pictures,tables,or charts to clarify complex points or emphasize a message in a research report,he or she is using:

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Just to be safe,the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.

The last step in the writing of the research report is to write the ____________________.

The diagrams included in the research report that are used to clarify complex points are known as ____________________.