Question 1

Which of the following is a suggestion for recording the answer to open-ended interview questions?

Accepted Answer

A)  record responses verbatim
B)  include all probes
C)  do not paraphrase respondent's answers to questions
D)  all of the above D

Question 2

Interviewer cheating in which he or she falsifies interviews,merely filling in fake answers rather than contacting respondents is sometimes referred to as ____________________.

Accepted Answer

curb-stoning
curb stoning

Question 3

When a company that is conducting the research has one of its own staff work as a data collection specialist in the field,this staff member is called a(n)____________________.

Accepted Answer

in-house interviewer
in house interviewer

Question 4

Discuss the activities involved in the management of fieldworkers.

Accepted Answer

The answer of Discuss the activities involved in the management...

Question 5

One major rule for asking questions is to ask questions exactly as they are worded in the questionnaire.

Accepted Answer

A) True 
 B)False

Question 6

Discuss probing tactics interviewers can use when respondents give no answer,incomplete answers,or provide an answer that needs clarification.

Accepted Answer

The answer of Discuss probing tactics interviewers can use when...

Question 7

An interview can involve ethnography or phenomenology.

Accepted Answer

A) True 
 B)False

Question 8

____________________ are fieldworkers who need to work hard to blend in so that they become a natural part of the environment.

Accepted Answer

The answer of ____________________ are fieldworkers who need to work...

Question 9

After calling several respondents,a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents.The fieldworker's behavior is an example of:

Accepted Answer

A)  curb-stoning
B)  validation
C)  asking a neutral question
D)  interviewer bias

Question 10

All of the following are required practical rules for marketing research inquiry that should be followed EXCEPT:

Accepted Answer

A)  complete the questionnaires meticulously
B)  change how questions are asked based on the situation
C)  keep control of each interview
D)  compare sample execution and assigned quota with the total number of questionnaires completed

Question 11

The triangulation probing tactic is useful when a highly structured interview process is used.

Accepted Answer

A) True 
 B)False

Question 12

When potential respondents are asked to agree to a small request (e.g.a five-minute interview)in the hope that they will agree to a much larger request (e.g.a 90-minute depth interview),this is an example of the ____________________ technique.

Accepted Answer

The answer of When potential respondents are asked to agree...

Question 13

A probing technique in which a respondent is asked to compare and contrast a response with alternatives is called ____________________.

Accepted Answer

The answer of A probing technique in which a respondent...

Question 14

An important aspect of the field supervisor's job is to ensure that the study's sampling plan is being conducted according to the research design.

Accepted Answer

A) True 
 B)False

Question 15

When the interviewer asks the question again after the respondent has failed to answer the question,this is an example of:

Accepted Answer

A)  repeating the question
B)  a silent probe
C)  an expectant pause
D)  asking a neutral question

Question 16

In field interviews,about what percentage of completed interviews are typically verified by field supervisors?

Accepted Answer

A)  5 percent
B)  15 percent
C)  25 percent
D)  40 percent

Question 17

The interviewer training session is called a ____________________ session.

Accepted Answer

The answer of The interviewer training session is called a...

Question 18

Rewarding interviewers based on how many completed questionnaires he or she produces is the most effective way of obtaining questionnaires completed correctly.

Accepted Answer

A) True 
 B)False

Question 19

To avoid interviewer bias,interviewers should not be aware of the sample procedure.

Accepted Answer

A) True 
 B)False

Question 20

All of the following should be included in an interviewer training session EXCEPT:

Accepted Answer

A)  sampling techniques to be used in the study
B)  callback procedures
C)  how to ask questions
D)  compensation system for interviewers

Exam 18: Fieldwork

Which of the following is a suggestion for recording the answer to open-ended interview questions?

Interviewer cheating in which he or she falsifies interviews,merely filling in fake answers rather than contacting respondents is sometimes referred to as ____________________.

When a company that is conducting the research has one of its own staff work as a data collection specialist in the field,this staff member is called a(n)____________________.

Discuss the activities involved in the management of fieldworkers.

One major rule for asking questions is to ask questions exactly as they are worded in the questionnaire.

Discuss probing tactics interviewers can use when respondents give no answer,incomplete answers,or provide an answer that needs clarification.

An interview can involve ethnography or phenomenology.

____________________ are fieldworkers who need to work hard to blend in so that they become a natural part of the environment.

After calling several respondents,a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents.The fieldworker's behavior is an example of:

All of the following are required practical rules for marketing research inquiry that should be followed EXCEPT:

The triangulation probing tactic is useful when a highly structured interview process is used.

When potential respondents are asked to agree to a small request (e.g.a five-minute interview)in the hope that they will agree to a much larger request (e.g.a 90-minute depth interview),this is an example of the ____________________ technique.

A probing technique in which a respondent is asked to compare and contrast a response with alternatives is called ____________________.

An important aspect of the field supervisor's job is to ensure that the study's sampling plan is being conducted according to the research design.

When the interviewer asks the question again after the respondent has failed to answer the question,this is an example of:

In field interviews,about what percentage of completed interviews are typically verified by field supervisors?

The interviewer training session is called a ____________________ session.

Rewarding interviewers based on how many completed questionnaires he or she produces is the most effective way of obtaining questionnaires completed correctly.

To avoid interviewer bias,interviewers should not be aware of the sample procedure.

All of the following should be included in an interviewer training session EXCEPT: