Question 1

In an experiment,the change in the ____________________ variable is presumed to be the cause of the results.

Accepted Answer

The answer of In an experiment,the change in the ____________________...

Question 2

"Does package size affect consumption rates in snack products?" is a typical question in what type of research design?

Accepted Answer

A) descriptive research 
B) time-series research 
C) experimental research 
D) phone surveys

Question 3

One way to reduce demand characteristics is to tell subjects the purpose of the experiment so they will be more willing to participate honestly.

Accepted Answer

A) True 
 B)False

Question 4

List the four important elements in experimental design.

Accepted Answer

The answer of List the four important elements in experimental...

Question 5

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

Accepted Answer

The answer of Compare and contrast internal validity and external...

Question 6

Monica is conducting an experiment where all subjects see all of the ads she is testing.This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment is called:

Accepted Answer

A) between-subjects 
B) repeated measures 
C) redundant manipulation 
D) randomization

Question 7

Between-subjects designs involve repeated measures because with each treatment the same subject is measured.

Accepted Answer

A) True 
 B)False

Question 8

In an experiment,effects are the characteristics of experiments that allow hypotheses to be tested.

Accepted Answer

A) True 
 B)False

Question 9

An experimental deception that involves a false treatment is called a(n)____________________.

Accepted Answer

The answer of An experimental deception that involves a false...

Question 10

The experimental difference in means between the different levels of any single experimental variable is referred to as a(n):

Accepted Answer

A) interaction effect 
B) primary effect 
C) main effect 
D) confound

Question 11

Factorial experimental designs are the least sophisticated type of experimental design.

Accepted Answer

A) True 
 B)False

Question 12

Covariates are categorical variables like a subject's gender or ethnicity.

Accepted Answer

A) True 
 B)False

Question 13

The question as to whether the experimental treatment was the "sole cause" of the changes in the dependent variable is the basic issue in external validity.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following occurs if the sampling units in an experimental cell are somehow different than the units in another cell,and this difference affects the dependent variable?

Accepted Answer

A) systematic or nonsampling error 
B) sampling error 
C) experimenter bias 
D) subject bias

Question 15

A researcher is conducting an experiment in which one group of people is exposed to an advertisement and another group is exposed to another advertisement.He is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as:

Accepted Answer

A) respondents 
B) elements 
C) factorials 
D) subjects

Question 16

All of the following are ways to reduce demand characteristics EXCEPT:

Accepted Answer

A) use an experimental disguise 
B) administer multiple experimental treatment levels to each subject 
C) use a "blind" experimental administrator 
D) isolate experimental subjects

Question 17

When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study,this is an example of a:

Accepted Answer

A) maturation effect 
B) testing effect 
C) history effect 
D) cohort effect

Question 18

Which of the following is the term used to refer to a treatment combination within an experiment?

Accepted Answer

A) level 
B) link 
C) cell 
D) unit

Question 19

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments,this is called:

Accepted Answer

A) the Hawthorne effect 
B) confounding 
C) constancy of conditions 
D) compounding

Question 20

When subjects in an experiment perform differently because they realize that they are participating in an experiment,this is called the ____________________ effect.

Accepted Answer

The answer of When subjects in an experiment perform differently...

Exam 11: Experimental Research: An Overview

In an experiment,the change in the ____________________ variable is presumed to be the cause of the results.

"Does package size affect consumption rates in snack products?" is a typical question in what type of research design?

One way to reduce demand characteristics is to tell subjects the purpose of the experiment so they will be more willing to participate honestly.

List the four important elements in experimental design.

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

Monica is conducting an experiment where all subjects see all of the ads she is testing.This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment is called:

Between-subjects designs involve repeated measures because with each treatment the same subject is measured.

In an experiment,effects are the characteristics of experiments that allow hypotheses to be tested.

An experimental deception that involves a false treatment is called a(n)____________________.

The experimental difference in means between the different levels of any single experimental variable is referred to as a(n) :

Factorial experimental designs are the least sophisticated type of experimental design.

Covariates are categorical variables like a subject's gender or ethnicity.

The question as to whether the experimental treatment was the "sole cause" of the changes in the dependent variable is the basic issue in external validity.

Which of the following occurs if the sampling units in an experimental cell are somehow different than the units in another cell,and this difference affects the dependent variable?

All of the following are ways to reduce demand characteristics EXCEPT:

When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study,this is an example of a:

Which of the following is the term used to refer to a treatment combination within an experiment?

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments,this is called:

When subjects in an experiment perform differently because they realize that they are participating in an experiment,this is called the ____________________ effect.