Question 1

Which of the following are not considered a social media tool?

Accepted Answer

A)  Blogs 
B)  Videos 
C)  Photos 
D)  Podcasts 
E)  DVDs

Question 2

Providing information that customers want through a corporate Web site can reduce total expenses.

Accepted Answer

A) True 
 B)False

Question 3

Reducing paper usage in an organization can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 4

____ is the largest video site on the Internet.

Accepted Answer

A)  YouTube 
B)  Flickr 
C)  Facebook 
D)  iTunes 
E)  Twitter

Question 5

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Accepted Answer

A)  B2B 
B)  supplier-to-customer 
C)  B2C 
D)  automotive-supply 
E)  online customer focus

Question 6

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
-Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

Accepted Answer

A)  Facebook. 
B)  YouTube. 
C)  Twitter. 
D)  Pinterest. 
E)  MySpace.

Question 7

All social media plans have a defined, clear start and stop date.

Accepted Answer

A) True 
 B)False

Question 8

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Accepted Answer

The answer of Describe some of the ways that a...

Question 9

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

Accepted Answer

A)  B2B 
B)  C2C 
C)  manufacturer 
D)  distributive 
E)  B2C

Question 10

Which of the following is true about the definition of social media?

Accepted Answer

A)  There are many definitions of "social media." 
B)  The term "social media" was created in the 1960s. 
C)  "Social media" has a different meaning for each generation. 
D)  There is only one specific definition of "social media." 
E)  The term "social media" was created in the 1980s.

Question 11

"Digital natives" are considered to be anyone

Accepted Answer

A)  under the age of 32. 
B)  under the age of 16. 
C)  under the age of 12. 
D)  between the ages of 16 and 32. 
E)  between the ages of 16 and 45.

Question 12

Social games are an area of growth in social media.

Accepted Answer

A) True 
 B)False

Question 13

Computers and software belong to which of the following specialized e-business resources?

Accepted Answer

A)  Human 
B)  Financial 
C)  Material 
D)  Informational 
E)  Digital

Question 14

Creating a Web site so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

Accepted Answer

A)  reducing revenues. 
B)  reducing expenses. 
C)  creating a new revenue stream. 
D)  increasing revenues. 
E)  creating more assets.

Question 15

External forces that affect e-business include all of the following except

Accepted Answer

A)  globalization. 
B)  available financing. 
C)  changing technology. 
D)  economic factors. 
E)  all of the above are external forces that affect e-business.

Question 16

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Accepted Answer

A) True 
 B)False

Question 17

Describe m-commerce. How do you think it may change the retail industry?

Accepted Answer

The answer of Describe m-commerce. How do you think it...

Question 18

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

Accepted Answer

A) True 
 B)False

Question 19

What is Groupon?

Accepted Answer

A)  Social gaming site 
B)  A forum 
C)  A wiki 
D)  Blogging site 
E)  Social media site

Question 20

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Accepted Answer

A) True 
 B)False

Exam 16: Social Media, E-Business, and Accounting

Which of the following are not considered a social media tool?

Providing information that customers want through a corporate Web site can reduce total expenses.

Reducing paper usage in an organization can be an example of green IT.

____ is the largest video site on the Internet.

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

All social media plans have a defined, clear start and stop date.

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

Which of the following is true about the definition of social media?

"Digital natives" are considered to be anyone

Social games are an area of growth in social media.

Computers and software belong to which of the following specialized e-business resources?

Creating a Web site so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

External forces that affect e-business include all of the following except

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Describe m-commerce. How do you think it may change the retail industry?

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

What is Groupon?

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.