Question 1

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
-Refer to Pure Training, Inc. When Pure Training discusses KPIs in its measurement workshop, clients should know that KPIs are ____ and measure achievement of the organization's ____.

Accepted Answer

A)  qualitative; objectives 
B)  quantitative; sales 
C)  quantitative; social media success 
D)  quantitative; objectives 
E)  qualitative; customer service

Question 2

Angry Birds is a popular blog.

Accepted Answer

A) True 
 B)False

Question 3

How can "likes" and "dislikes" impact a business? Provide examples to support your answer.

Accepted Answer

The answer of How can "likes" and "dislikes" impact a...

Question 4

Current estimates suggest that about ____ people in the world use the Web.

Accepted Answer

A)  200 million 
B)  400 million 
C)  1.1 billion 
D)  1.9 billion 
E)  2.3 billion

Question 5

The use of webinars and online informational promotional materials is most often related to businesses selling to

Accepted Answer

A)  other businesses. 
B)  existing clients. 
C)  potential customers. 
D)  government and the public sector. 
E)  existing consumers.

Question 6

Web site designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 7

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its Web site to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Accepted Answer

A)  B2B 
B)  business-to-customer 
C)  B2C 
D)  Internet 
E)  online customer focus

Question 8

Just under 50 percent of online adults use some sort of social media.

Accepted Answer

A) True 
 B)False

Question 9

Today, e-business is transforming key business activities.

Accepted Answer

A) True 
 B)False

Question 10

Claire browses for clothing at Banana Republic's Web site, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

Accepted Answer

A)  A firm's Web site may lead to increased sales in its physical stores. 
B)  Comparison shopping is easy and quick on the Internet. 
C)  A Web site always provides a revenue stream for a company. 
D)  An e-business provides very little benefit to a company's existing operations. 
E)  Internet sales take away from a company's traditional sales.

Question 11

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
-Refer to Pure Training, Inc. Pure Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet. Which of the following is most likely to be a new addition to their agenda?

Accepted Answer

A)  Blogs 
B)  Video creation 
C)  Podcast 
D)  Photo uploads 
E)  Webinars

Question 12

Social media is used by approximately ____ of online adults.

Accepted Answer

A)  two-thirds 
B)  three-fourths 
C)  90% 
D)  25% 
E)  one-quarter

Question 13

Because Amazon.com focuses on conducting e-business with consumers, it is considered to have a B2C focus.

Accepted Answer

A) True 
 B)False

Question 14

In a consumer poll, more than ____ percent of consumers said that they trust online computer opinions.

Accepted Answer

A)  40 
B)  50 
C)  60 
D)  70 
E)  80

Question 15

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Accepted Answer

The answer of Compare podcasts and social games as social...

Question 16

What is a social media community? List some specific characteristics that social media communities offer.

Accepted Answer

The answer of What is a social media community? List...

Question 17

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

Accepted Answer

A)  consumer-to-consumer 
B)  seller-to-consumer 
C)  business-to-consumer 
D)  vendor-to-consumer 
E)  pay-per-view

Question 18

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Accepted Answer

A) True 
 B)False

Question 19

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Accepted Answer

A)  Log-file recording 
B)  Cookie 
C)  Data mining 
D)  Malware 
E)  Virus

Question 20

Yasmin stops offering free shipping to her online customers. Yasmin is trying to increase her profits by

Accepted Answer

A)  decreasing her revenues. 
B)  increasing her revenues. 
C)  decreasing her expenses. 
D)  increasing her expenses. 
E)  providing more customer service.

Exam 16: Social Media, E-Business, and Accounting

Angry Birds is a popular blog.

How can "likes" and "dislikes" impact a business? Provide examples to support your answer.

Current estimates suggest that about ____ people in the world use the Web.

The use of webinars and online informational promotional materials is most often related to businesses selling to

Web site designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its Web site to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Just under 50 percent of online adults use some sort of social media.

Today, e-business is transforming key business activities.

Claire browses for clothing at Banana Republic's Web site, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

Social media is used by approximately ____ of online adults.

Because Amazon.com focuses on conducting e-business with consumers, it is considered to have a B2C focus.

In a consumer poll, more than ____ percent of consumers said that they trust online computer opinions.

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

What is a social media community? List some specific characteristics that social media communities offer.

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Yasmin stops offering free shipping to her online customers. Yasmin is trying to increase her profits by