Question 1

Fees charged to consumers include brokerage fees, sales commissions, and the costs of information search and acquisition.

Accepted Answer

A) True 
 B)False

Question 2

-Box ____ in the accompanying figure best represents the type of e-commerce used at an online auction Web site like eBay.

Accepted Answer

A)  A 
B)  B 
C)  C 
D)  D

Question 3

Few subscription-based Web sites also display ads to their subscribers.

Accepted Answer

A) True 
 B)False

Question 4

Online brokers such as ____ and TD Ameritrade are threatening traditional brokerage firms by offering trading over the Web with lower fees and commissions.

Accepted Answer

A)  E*TRADE 
B)  Google Stocks 
C)  MSN*Flash 
D)  Dow Jones Flash

Question 5

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-Next, the client requests that you include ads that open in a new window or within the Web page when users navigate his site. You explain that these are ____ ads.

Accepted Answer

A)  banner 
B)  pop 
C)  pop-up 
D)  window

Question 6

An intermediary is a person or an organization that acts as a(n) ____ between two parties to effect a transaction or an agreement.

Accepted Answer

A)  mediator 
B)  agent 
C)  either a. or b. 
D)  neither a. nor b.

Question 7

The collection of attributes that marketers use to group visitors is called biometric information.

Accepted Answer

A) True 
 B)False

Question 8

The Autobytel Web site allows a customer to purchase a new car without ____.

Accepted Answer

A)  paying local excise tax 
B)  negotiating its price with a salesperson 
C)  needing a credit check 
D)  any of the above

Question 9

The Children's Online Privacy Protection Act of 1998 (often referred to as COPPA) makes it illegal for Web sites to collect identifiable information from children under the age of ____ without first obtaining their parents' consent.

Accepted Answer

A)  11 
B)  13 
C)  15 
D)  17

Question 10

All of the following businesses sell only on the Web EXCEPT ____.

Accepted Answer

A)  Amazon.com 
B)  Hewlett-Packard 
C)  CafePress 
D)  Zappos.com

Exam 9: Electronic Commerce

Fees charged to consumers include brokerage fees, sales commissions, and the costs of information search and acquisition.

-Box ____ in the accompanying figure best represents the type of e-commerce used at an online auction Web site like eBay.

Few subscription-based Web sites also display ads to their subscribers.

Online brokers such as ____ and TD Ameritrade are threatening traditional brokerage firms by offering trading over the Web with lower fees and commissions.

An intermediary is a person or an organization that acts as a(n) ____ between two parties to effect a transaction or an agreement.

The collection of attributes that marketers use to group visitors is called biometric information.

The Autobytel Web site allows a customer to purchase a new car without ____.

The Children's Online Privacy Protection Act of 1998 (often referred to as COPPA) makes it illegal for Web sites to collect identifiable information from children under the age of ____ without first obtaining their parents' consent.

All of the following businesses sell only on the Web EXCEPT ____.