Question 1

____ ads open in a new window or within the Web page as users browse a Web site and can contain text, graphics, animations, sound, and/or video.

Accepted Answer

A)  Banner 
B)  Pop-up 
C)  Contextual 
D)  Sponsorship

Question 2

The most common revenue model is ____________________ sales of products and services.

Accepted Answer

The answer of The most common revenue model is ____________________...

Question 3

Activities undertaken by a company to sell goods or services to other businesses or nonprofit organizations are called business-to-____________________ e-commerce.

Accepted Answer

The answer of Activities undertaken by a company to sell...

Question 4

MATCHING
-way that a company supplies its products or services to customers

Accepted Answer

A) terms of service 
B) sales channel 
C) TRUSTe 
D) reintermediation 
E) localization
F)disintermediation
G)assurance provider
H)pure dot-com
I)clickstream
J)subscription
K)escrow services
L)target marketing

Question 5

____ are paid editorial ads that contain objectively written opinions about a product or service.

Accepted Answer

A)  Opinion ads 
B)  Review ads 
C)  Blogs 
D)  Advertorials

Question 6

____ marketing is an arrangement in which one company performs some business processes for another company in exchange for money or the sharing of expertise or access to customers.

Accepted Answer

A)  Strategic 
B)  Merger 
C)  Corporate 
D)  Affiliate

Question 7

A(n) ____________________ provider is a third party that, for a fee paid by the e-commerce Web site, will certify that the site meets some criteria for conducting business in a secure and privacy-preserving manner.

Accepted Answer

The answer of A(n) ____________________ provider is a third party...

Question 8

Delivering ads to Web site visitors with specific demographic characteristics is part of a strategy called ____.

Accepted Answer

A)  focused marketing 
B)  tailor marketing 
C)  dynamic marketing 
D)  target marketing

Question 9

Near field communication (NFC) is a standards-based, short-range wireless technology that allows electronic devices to interact over a couple of ____.

Accepted Answer

A)  inches 
B)  feet 
C)  yards 
D)  miles

Question 10

Adding a Web site to reach potential customers creates an additional ____________________, which is a way that a company supplies its products or services to customers

Accepted Answer

The answer of Adding a Web site to reach potential...

Question 11

Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-Lastly, you ask Indie to name a Web site that has brought disintermediation and reintermediation to the automobile sales industry. She replies ____.

Accepted Answer

A)  Autobytel 
B)  CARTRAX 
C)  Excite 
D)  E*TRADE

Question 12

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-The client describes his company's planned operations. They include selling widgets wholesale to factories, as well as offering product service and technical support to those factories. From your experience, you know that the client will mostly be performing ____ electronic commerce.

Accepted Answer

A)  B2B 
B)  B2C 
C)  B2G 
D)  C2C

Question 13

When a Web site is using SSL, the site's URL in the Location or Address bar begins with ____.

Accepted Answer

A)  http:// 
B)  https:// 
C)  ftp:// 
D)  SSLtp://

Question 14

Fees charged to consumers include ____.

Accepted Answer

A)  brokerage fees 
B)  sales commissions 
C)  the costs of information search 
D)  all of the above

Question 15

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-You realize from talking with your client that their industry has, up to now, been slow to adopt Web and Internet technologies. This means that the introduction of your client's company into their industry will be a good example of ____.

Accepted Answer

A)  channel conflict 
B)  disintermediation 
C)  reintermediation 
D)  a value-added network

Question 16

The term "floating marketing" refers to delivering ads to site visitors with specific demographic characteristics.

Accepted Answer

A) True 
 B)False

Question 17

A digital wallet that an organization creates and maintains on its servers for consumers is sometimes called a(n) ____ wallet.

Accepted Answer

A)  fat 
B)  thin 
C)  happy 
D)  organized

Question 18

Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-You tell Indie that a hypothetical company offers a foreign-language course over the Web, charging $5 for each new chapter that a student wishes to study. The fee includes access to relevant audio clips and discussion boards. You ask her what form of revenue model this is. She answers, correctly, ____.

Accepted Answer

A)  pure dot-com 
B)  direct fee 
C)  online catalog 
D)  subscription

Question 19

The digital wallet stores a user's payment information such as bank account and credit card numbers, a ____ to identify the user, and information that the user provides such as shipping information to speed up Internet transactions.

Accepted Answer

A)  digital certificate 
B)  digital fingerprint 
C)  photo ID 
D)  watermark

Question 20

When ordering items online, usually shipments can most inexpensively travel through the U.S. Postal Service with delivery occurring up to ____ later.

Accepted Answer

A)  one day 
B)  three days 
C)  five days 
D)  a week

Exam 9: Electronic Commerce