Question 1

The company selling a product in a later stage of the life cycle will most likely manufacture the product in a developing country, where labor is inexpensive, to sell it all over the world.

Accepted Answer

A) True 
 B)False

Question 2

_________________________ indicates the extent to which individuals are nonusers, occasional users, medium and heavy users.

Accepted Answer

The answer of _________________________ indicates the extent to which individuals...

Question 3

Countries that were formerly communist, and countries that are under communist rule have a high literacy rate and heavily emphasize education.

Accepted Answer

A) True 
 B)False

Question 4

When Airbus asks the readers of The Financial Times if they would be more comfortable with two or with four engines when they are up in the air, it is using which form of positioning?

Accepted Answer

A) product user positioning 
B) competitor positioning 
C) use or applications positioning 
D) price/quality positioning

Question 5

Regarding fast food segmentation, the international marketer knows that consumers in emerging markets are particularly attracted to:

Accepted Answer

A) speedy service 
B) convenience 
C) clean environment 
D) all of the above

Question 6

In Asia a bicycle may be positioned as an efficient transportation machine, but in the U.S. it is likely to be positioned as a high-performance recreation instrument. This is an example of ____________________ positioning.

Accepted Answer

The answer of In Asia a bicycle may be positioned...

Question 7

According to the text, Sri Lanka is an attractive, small country that has a strong export market.

Accepted Answer

A) True 
 B)False

Question 8

Describe the targeting strategies discussed in the text.

Accepted Answer

The answer of Describe the targeting strategies discussed in the...

Question 9

Which of the following is not a criteria that a firm should use to group countries to determine which country held the most opportunity for the firm?

Accepted Answer

A) Market potential 
B) Political environment 
C) Marketing support infrastructure 
D) All of the above could be used.

Question 10

Pure ____________________ can be described as an undifferentiated marketing strategy.

Accepted Answer

The answer of Pure ____________________ can be described as an...

Question 11

The purpose of macro-segmentation is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies.

Accepted Answer

A) True 
 B)False

Question 12

Ambiguities in a legal system can create an environment that renders the company vulnerable to competitive theft, to lack of trademark protection, to bribery, and to employee theft.

Accepted Answer

A) True 
 B)False

Question 13

____________________ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.

Accepted Answer

The answer of ____________________ entails placing the brand in the...

Question 14

Disney sells magic, not just entertainment. Harley sells excitement not just motorcycles. These are examples of:

Accepted Answer

A) price quality positioning. 
B) use or applications positioning. 
C) product user positioning. 
D) product class positioning.

Question 15

What is the first step in the segmentation process?

Accepted Answer

A) Micro-segmentation 
B) Macro-segmentation 
C) Demographic segmentation 
D) Psychographic segmentation

Question 16

Market segments should be homogeneous in relation to other segments to improve marketing efficiency.

Accepted Answer

A) True 
 B)False

Question 17

What is the correct order in country screening and selection?

Accepted Answer

A) Evaluating country performance on each of the screening criteria, assigning an importance score to country screening criteria, and calculating a country attractiveness score. 
B) Calculating a country attractiveness score, assigning an importance score to country screening criteria, and evaluating country performance on each of the screening criteria. 
C) Assigning an importance score to country screening criteria, calculating a country attractiveness score, and evaluating country performance on each of the screening criteria. 
D) Assigning an importance score to country screening criteria, evaluating country performance on each of the screening criteria, and calculating the country attractiveness score.

Question 18

Discuss the bases for micro-segmentation.

Accepted Answer

The answer of Discuss the bases for micro-segmentation....

Question 19

In the youth-driven Euroculture, national heritage is becoming increasingly important.

Accepted Answer

A) True 
 B)False

Question 20

According to the text, a recent study classified the Scandinavian countries according to Hofstede's typology. They rate:

Accepted Answer

A) low in power/distance. 
B) high in uncertainty/avoidance. 
C) low in individualism. 
D) high in masculinity.

Exam 7: International Strategic Planning

The company selling a product in a later stage of the life cycle will most likely manufacture the product in a developing country, where labor is inexpensive, to sell it all over the world.

_________________________ indicates the extent to which individuals are nonusers, occasional users, medium and heavy users.

Countries that were formerly communist, and countries that are under communist rule have a high literacy rate and heavily emphasize education.

When Airbus asks the readers of The Financial Times if they would be more comfortable with two or with four engines when they are up in the air, it is using which form of positioning?

Regarding fast food segmentation, the international marketer knows that consumers in emerging markets are particularly attracted to:

In Asia a bicycle may be positioned as an efficient transportation machine, but in the U.S. it is likely to be positioned as a high-performance recreation instrument. This is an example of ____________________ positioning.

According to the text, Sri Lanka is an attractive, small country that has a strong export market.

Describe the targeting strategies discussed in the text.

Which of the following is not a criteria that a firm should use to group countries to determine which country held the most opportunity for the firm?

Pure ____________________ can be described as an undifferentiated marketing strategy.

The purpose of macro-segmentation is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies.

Ambiguities in a legal system can create an environment that renders the company vulnerable to competitive theft, to lack of trademark protection, to bribery, and to employee theft.

____________________ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.

Disney sells magic, not just entertainment. Harley sells excitement not just motorcycles. These are examples of:

What is the first step in the segmentation process?

Market segments should be homogeneous in relation to other segments to improve marketing efficiency.

What is the correct order in country screening and selection?

Discuss the bases for micro-segmentation.

In the youth-driven Euroculture, national heritage is becoming increasingly important.

According to the text, a recent study classified the Scandinavian countries according to Hofstede's typology. They rate: