Question 1

Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach.

Accepted Answer

A)  ethnocentric orientation
B)  polycentric orientation
C)  regiocentric orientation
D)  geocentric orientation C

Question 2

Companies investing in large transition economies, such as China, reap the greatest return on their investment.

Accepted Answer

A) True 
 B)False  True

Question 3

Much of the outsourcing of customer service to developing countries is largely attributed to improvements in telecommunication.

Accepted Answer

A) True 
 B)False  True

Question 4

Firms with a polycentric orientation are guided by a:

Accepted Answer

A)  domestic market extension concept
B)  multidomestic market concept
C)  global marketing concept
D)  none of the above

Question 5

Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?

Accepted Answer

A)  Domestic marketing
B)  Export marketing
C)  Multinational marketing
D)  Global marketing

Question 6

Companies attempting to establish and maintain an international presence are likely to encounter obstacles to internationalization both from within the company and from outside.

Accepted Answer

A) True 
 B)False

Question 7

In Japan, similarly to the U.S., looking one's counterpart in the eyes conveys directness and honesty.

Accepted Answer

A) True 
 B)False

Question 8

Firms with an ethnocentric orientation consider that the purpose of their international operations is to identify markets that could absorb surplus domestic production.

Accepted Answer

A) True 
 B)False

Question 9

Colgate-Palmolive developed its successful Axion paste for washing dishes by hand after observing the dish washing behavior of Latin American women.

Accepted Answer

A) True 
 B)False

Question 10

Which type of marketing best describes a company's approach to international marketing if the company is present in different countries with sales offices, subsidiaries, or is an active partner in strategic alliances with local companies and that does not coordinate activities across the different countries or regions.

Accepted Answer

A)  Domestic marketing
B)  Export marketing
C)  International marketing
D)  Global marketing

Question 11

A company engaging in export marketing has the least commitment to international marketing.

Accepted Answer

A) True 
 B)False

Question 12

The first step in minimizing the impact of the self-reference criterion is selecting appropriate personnel for international assignments.

Accepted Answer

A) True 
 B)False

Question 13

Recently, privatization in countries where government monopolies have dominated for decades has made it possible for multinationals to compete in each of the following industries EXCEPT:

Accepted Answer

A)  airlines
B)  postal services
C)  railway
D)  telecommunications

Question 14

When consumers traveling abroad demand brands that may not be available in the home-country market and retailers convey this information up the distribution chain to wholesalers, they demonstrate:

Accepted Answer

A)  push demand
B)  pull demand
C)  the benefits of diversification
D)  improved communication within the supply chain due to advances in technology

Question 15

Economic growth constitutes a very important driver of _________________________.

Accepted Answer

The answer of Economic growth constitutes a very important driver...

Question 16

At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?

Accepted Answer

A)  Introduction
B)  Growth
C)  Maturity
D)  It is equally likely among the stages.

Question 17

International marketing is defined as the processes involved in the creation, production, distribution, promotion and pricing products, services, ideas and experiences for international markets.

Accepted Answer

A) True 
 B)False

Question 18

Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept.

Accepted Answer

A) True 
 B)False

Question 19

____________________ marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation.

Accepted Answer

The answer of ____________________ marketing involves marketing activities across different...

Question 20

Signatories of the General Agreement on Tariffs and Trade are using _________________________ barriers, such as cumbersome procedures for import paper-work to restrict international expansion of companies in their countries' territories.

Accepted Answer

The answer of Signatories of the General Agreement on Tariffs...

Exam 1: Scope, Concepts, and Drivers of International Marketing

Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach.

Companies investing in large transition economies, such as China, reap the greatest return on their investment.

Much of the outsourcing of customer service to developing countries is largely attributed to improvements in telecommunication.

Firms with a polycentric orientation are guided by a:

Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?

Companies attempting to establish and maintain an international presence are likely to encounter obstacles to internationalization both from within the company and from outside.

In Japan, similarly to the U.S., looking one's counterpart in the eyes conveys directness and honesty.

Firms with an ethnocentric orientation consider that the purpose of their international operations is to identify markets that could absorb surplus domestic production.

Colgate-Palmolive developed its successful Axion paste for washing dishes by hand after observing the dish washing behavior of Latin American women.

A company engaging in export marketing has the least commitment to international marketing.

The first step in minimizing the impact of the self-reference criterion is selecting appropriate personnel for international assignments.

Recently, privatization in countries where government monopolies have dominated for decades has made it possible for multinationals to compete in each of the following industries EXCEPT:

When consumers traveling abroad demand brands that may not be available in the home-country market and retailers convey this information up the distribution chain to wholesalers, they demonstrate:

Economic growth constitutes a very important driver of _________________________.

At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?

International marketing is defined as the processes involved in the creation, production, distribution, promotion and pricing products, services, ideas and experiences for international markets.

Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept.

____________________ marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation.

Signatories of the General Agreement on Tariffs and Trade are using _________________________ barriers, such as cumbersome procedures for import paper-work to restrict international expansion of companies in their countries' territories.