Question 1

In which country is giving away money-off vouchers illegal?

Accepted Answer

A) United Kingdom 
B) Ireland 
C) Spain 
D) Germany

Question 2

What are the characteristics of qualitative research methods?

Accepted Answer

The answer of What are the characteristics of qualitative research...

Question 3

Reliable sources of data include the World Bank, the United Nations Development Program, and the Organization of Economic Cooperation and Development.

Accepted Answer

A) True 
 B)False

Question 4

Which form of observational research is most likely to be used in developing, low-income countries?

Accepted Answer

A) Ethnography 
B) Garbology 
C) Physiological measurement 
D) Response latency

Question 5

In Ecuador, transportation between the capital city and Guayquill is likely to encounter difficulties since the transportation infrastructure between the two locations is complicated by the terrain.

Accepted Answer

A) True 
 B)False

Question 6

Which consumers want to impress at any price focusing primarily on outward appearance and striving to make a bold personal statement?

Accepted Answer

A) Canadian consumers 
B) Russian consumers 
C) Chinese consumers 
D) Saudi consumers

Question 7

Which of the following is NOT an example of international product research?

Accepted Answer

A) Brand name testing 
B) Product testing 
C) Concept development and testing 
D) All of the above are examples of product research

Question 8

Which statement regarding naturalistic inquiry is false?

Accepted Answer

A) Naturalistic inquiry is a form of qualitative research. 
B) In naturalistic inquiry, the researcher is part of the behavior. 
C) Naturalistic inquiry uses deductive reasoning. 
D) All of the statements are true.

Question 9

The successive translation (by different translators) of an instrument between the original language and the language of administration with the purpose of obtaining an instrument that is closes in meaning to the original questionnaire is known as ____________________.

Accepted Answer

The answer of The successive translation (by different translators) of...

Question 10

______________________________ studies are helpful in determining the overall product strategy for the product and the price that the market will bear for the respective product category.

Accepted Answer

The answer of ______________________________ studies are helpful in determining the...

Question 11

Product testing evaluates the extent to which the product conforms to local tastes.

Accepted Answer

A) True 
 B)False

Question 12

The _________________________ entails asking a number of experts to estimate market performance, aggregating the results, and sharing this information with these same experts.

Accepted Answer

The answer of The _________________________ entails asking a number of...

Question 13

____________________ is the study of cultures.

Accepted Answer

The answer of ____________________ is the study of cultures....

Question 14

Which of the following is not true regarding the buying behavior of Asian countries?

Accepted Answer

A) In most Asian countries, consumers are individualists when it comes to purchases. 
B) In most Asian countries, consumers are brand loyal. 
C) In most Asian countries, consumers are more concerned with price than with quality. 
D) In most Asian countries, shopping tends to be done in groups.

Question 15

Although demographic data are often requested at the end of U.S. questionnaires, in many countries it is more appropriate to request this information at the beginning of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 16

Naturalistic inquiry is a form of ____________________ research.

Accepted Answer

The answer of Naturalistic inquiry is a form of ____________________...

Question 17

For what type of study would it make a difference if the road between a country's two major cities was on rough, mountainous terrain?

Accepted Answer

A) plant/warehouse location studies 
B) channel performance and coverage studies 
C) import/export analyses 
D) promotion research

Question 18

Describe the various sales forecasting techniques.

Accepted Answer

The answer of Describe the various sales forecasting techniques....

Question 19

Research that examines how frequently shoppers in Cairo shop for food items or whether they prefer to shop for meat products in state stores is an example of:

Accepted Answer

A) experimental research 
B) causal research 
C) descriptive research 
D) product research

Question 20

In the jury of expert opinion method of forecasting, obtaining a consensus or aggregate forecast may be difficult to achieve.

Accepted Answer

A) True 
 B)False

Exam 6: International Marketing Research: Practices and Challenges

In which country is giving away money-off vouchers illegal?

What are the characteristics of qualitative research methods?

Reliable sources of data include the World Bank, the United Nations Development Program, and the Organization of Economic Cooperation and Development.

Which form of observational research is most likely to be used in developing, low-income countries?

In Ecuador, transportation between the capital city and Guayquill is likely to encounter difficulties since the transportation infrastructure between the two locations is complicated by the terrain.

Which consumers want to impress at any price focusing primarily on outward appearance and striving to make a bold personal statement?

Which of the following is NOT an example of international product research?

Which statement regarding naturalistic inquiry is false?

The successive translation (by different translators) of an instrument between the original language and the language of administration with the purpose of obtaining an instrument that is closes in meaning to the original questionnaire is known as ____________________.

______________________________ studies are helpful in determining the overall product strategy for the product and the price that the market will bear for the respective product category.

Product testing evaluates the extent to which the product conforms to local tastes.

The _________________________ entails asking a number of experts to estimate market performance, aggregating the results, and sharing this information with these same experts.

____________________ is the study of cultures.

Which of the following is not true regarding the buying behavior of Asian countries?

Although demographic data are often requested at the end of U.S. questionnaires, in many countries it is more appropriate to request this information at the beginning of the questionnaire.

Naturalistic inquiry is a form of ____________________ research.

For what type of study would it make a difference if the road between a country's two major cities was on rough, mountainous terrain?

Describe the various sales forecasting techniques.

Research that examines how frequently shoppers in Cairo shop for food items or whether they prefer to shop for meat products in state stores is an example of:

In the jury of expert opinion method of forecasting, obtaining a consensus or aggregate forecast may be difficult to achieve.