Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5) "Is there a national media ______,such as USA Today,Time,or the Wall Street Journal,that you would like to consider using to communicate with your customers?" 

A)  vehicle 
B)  class 
C)  reach 
D)  mix

Correct Answer:

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