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A Client Agrees to Run Heavy Advertising for Two Weeks,followed

Question 16

Multiple Choice

A client agrees to run heavy advertising for two weeks,followed by no advertising at all for a while,and then again having a two-week period of heavy advertising.What kind of a media schedule is this? 


A)  Seasonal 
B)  Flighting 
C)  Continuous 
D)  Pulsing

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