Before He Can Make Final Decisions on Where to Place

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water,a media planner has to decide which broad categories to use-television,radio,magazines,newspapers,Internet sites,etc.When he zeroes in on using both television and digital,he has chosen his: 

A)  unmeasured media. 
B)  media classes. 
C)  big data. 
D)  media vehicles.

Correct Answer:

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