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    Advertising and Promotion Study Set 1
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    Exam 7: Advertising Research
  5. Question
    ______ Involves Collecting Data or Research Outside of the Agency
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______ Involves Collecting Data or Research Outside of the Agency

Question 104

Question 104

Multiple Choice

______ involves collecting data or research outside of the agency or lab and instead in a site of consumption or home.


A)  Online netnography 
B)  field work 
C)  Geographic clustering 
D)  Consumer panel

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