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    Exam 7: Advertising Research
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    ______ Is a Type of Projective Technique That Offers Consumers
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______ Is a Type of Projective Technique That Offers Consumers

Question 96

Question 96

Multiple Choice

______ is a type of projective technique that offers consumers the chance to fill in the conversation of cartoonlike stories.


A)  Story construction 
B)  ZMET 
C)  Consumer report 
D)  Dialogue balloon

Correct Answer:

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