Knight-Abbey Commercial Printers and Direct Mailers Is a Large Commercial

Knight-Abbey Commercial Printers and Direct Mailers is a large commercial printer in the southeastern United States. The company develops, prints, and mails direct mail pieces for several businesses. One of the company's largest customers is Beau Rivage casino in Gulfport, Mississippi. Knight-Abbey personalizes and prints eight variations of a direct mail offer to customers. In terms of the types of firms in direct-response advertising, which type is Knight-Abbey?

A) advertising agency
B) direct marketing agency
C) service firm
D) fulfillment house
E) print brokerage

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free