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    Advertising and IMC Principles
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    Exam 16: Direct-Response
  5. Question
    What Is the Second Step in the Direct Marketing Process
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What Is the Second Step in the Direct Marketing Process

Question 64

Question 64

Multiple Choice

What is the second step in the direct marketing process?


A) setting objectives and making strategic decisions
B) communication of the offer
C) customer ordering
D) fulfillment
E) relationship building

Correct Answer:

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