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A Toll-Free Phone Number, an Order Coupon, a Website, and an E-Mail

Question 61

Multiple Choice

A toll-free phone number, an order coupon, a website, and an e-mail address are examples of ________.


A) steps in the direct marketing process
B) direct marketing
C) measures of effectiveness in direct marketing
D) contact elements that can be included in a direct-response advertisement
E) the offer in direct marketing

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