Question 1

Piggybacking is when:

Accepted Answer

A) A firm teams up with other firms to undertake a project offshore. 
B) When a firm subcontracts a project out to another firm and charges a premium 
C) When one firm does all of the foundational work while another gets credit 
D) When a firm forms a joint venture in order to gain access to another firm's market. 
E) None of the above

Question 2

Bilateral aid can take a number of forms which include:

Accepted Answer

A) Loans extended at concessional rates of interest 
B) Technical assistance that aims to strengthen human resources and technical skills 
C) Government grants 
D) All of the above 
E) Options A and B only

Question 3

Discuss ways in which the internet can be used to overcome some of the issues of the heterogeneity of services in international marketing.

Accepted Answer

The answer of Discuss ways in which the internet can...

Question 4

The marketing mix for services is made up of seven elements. Which one of the following is NOT a part of that mix?

Accepted Answer

A) Perishability 
B) Place 
C) Tangible elements 
D) Promotion 
E) People

Question 5

The SERVQUAL model has five elements of service quality, which of the following is NOT one of them?

Accepted Answer

A) Reliability 
B) Assurance 
C) Tangibles 
D) Consumption 
E) Empathy

Question 6

Technological advances have driven a reduction in low contact services.

Accepted Answer

A) True 
 B)False

Question 7

The rise of low contact service within the service sector can be attributed to:

Accepted Answer

A) Self service 
B) Time constraints 
C) Electronic delivery of services 
D) All of the above 
E) Options A and C only

Question 8

For a services product, heterogeneity refers to the fact that:

Accepted Answer

A) The product cannot be saved or stored 
B) The quality of the product can be variable 
C) The product is often produced and consumed at the same time 
D) The product cannot be touched 
E) None of the above

Question 9

In the cultural dimension of 'relationship with others', a low context culture is identified as being ________ oriented.

Accepted Answer

A) Past 
B) Space 
C) Individual 
D) Time 
E) Group

Question 10

For international projects, the project life cycle will go through the following stages:

Accepted Answer

A) Pre-project planning, formal project bidding, detailed negotiation, implementation 
B) Pre-project qualification, negotiation, winning the tender, implementation, evaluation 
C) Identification, preparation, qualification, negotiation, implementation 
D) Identification, preparation, appraisal, negotiation, implementation, evaluation 
E) Pre-project planning, negotiation, tender submission, winning the tender, implementation

Question 11

Services products are different from physical goods, and have four distinguishing characteristics that are critical to them being successfully marketed overseas.

Accepted Answer

A) True 
 B)False

Question 12

Increased consumer expectations and more women in the workplace are part of the business trends which are transforming the services economy.

Accepted Answer

A) True 
 B)False

Question 13

For almost two decades services have been Australia's faster-growing export section.

Accepted Answer

A) True 
 B)False

Question 14

Turn-key plus projects are characterised by charging a premium price over that of just a turn-key project.

Accepted Answer

A) True 
 B)False

Question 15

Discuss the project cycle for an international project with reference to both the borrower and the lender.

Accepted Answer

The answer of Discuss the project cycle for an international...

Question 16

To which methods used in the marketing of services internationally do you attribute the success of the growth of international students in the education system?

Accepted Answer

The answer of To which methods used in the marketing...

Question 17

There are numerous costs with bidding on international projects which include:

Accepted Answer

A) The cost of purchasing the tender documents 
B) The cost of preparing and lodging bid documents 
C) A bid bond 
D) All of the above 
E) Options A and B only

Question 18

Into which of the following typologies would you place a large firm which provides a high degree of customisation?

Accepted Answer

A) Value-added customised services 
B) Location-free professional services 
C) Standardised service package 
D) Location-bound customised services 
E) None of the above

Question 19

Developing countries are very influential in determining the nature of the aid offered by multilateral aid agencies.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following could NOT be classified as a factor in the marketing of services in the international marketplace?

Accepted Answer

A) Government regulation 
B) Advances in technology 
C) Social changes 
D) All of the above are factors 
E) Options A and B only

Exam 17: Marketing Services and Projects Overseas

Piggybacking is when:

Bilateral aid can take a number of forms which include:

Discuss ways in which the internet can be used to overcome some of the issues of the heterogeneity of services in international marketing.

The marketing mix for services is made up of seven elements. Which one of the following is NOT a part of that mix?

The SERVQUAL model has five elements of service quality, which of the following is NOT one of them?

Technological advances have driven a reduction in low contact services.

The rise of low contact service within the service sector can be attributed to:

For a services product, heterogeneity refers to the fact that:

In the cultural dimension of 'relationship with others', a low context culture is identified as being ________ oriented.

For international projects, the project life cycle will go through the following stages:

Services products are different from physical goods, and have four distinguishing characteristics that are critical to them being successfully marketed overseas.

Increased consumer expectations and more women in the workplace are part of the business trends which are transforming the services economy.

For almost two decades services have been Australia's faster-growing export section.

Turn-key plus projects are characterised by charging a premium price over that of just a turn-key project.

Discuss the project cycle for an international project with reference to both the borrower and the lender.

To which methods used in the marketing of services internationally do you attribute the success of the growth of international students in the education system?

There are numerous costs with bidding on international projects which include:

Into which of the following typologies would you place a large firm which provides a high degree of customisation?

Developing countries are very influential in determining the nature of the aid offered by multilateral aid agencies.

Which of the following could NOT be classified as a factor in the marketing of services in the international marketplace?