Question 1

Cloud computing enables businesses to:

Accepted Answer

A)   purchase virtual hardware and software.
B)   scale their commitment quickly as operations require.
C)   interact with their databases from any location.
D)   options A, B and C.
E)   options B and C only. D

Question 2

By monitoring the blogosphere, firms can determine consumer trends, explore responses to competitor offerings and discover potential or actual problems to be addressed.

Accepted Answer

A) True 
 B)False  True

Question 3

Internet users and online shoppers tend to:

Accepted Answer

A)   be either convenience or price-oriented and use the web to seek out a bargain.
B)   be more goal or task oriented than experience oriented when shopping.
C)   have an ambivalent attitude towards technology.
D)   options A, B and C.
E)   options A and B only. E

Question 4

Discuss how business to business marketers can make use of the internet in developing their marketing mixes.

Accepted Answer

The answer of Discuss how business to business marketers can...

Question 5

The tendency for consumers to adopt new products, which can vary considerably from country to country, can be influenced by differences in:

Accepted Answer

A)   economic environment.
B)   cultural lifestyle.
C)   strategic opinion leadership.
D)   options A, B and C.
E)   options A and B only.

Question 6

Online shoppers tend to have more loyalty to their favourite e-tailers than they will to offline retailers.

Accepted Answer

A) True 
 B)False

Question 7

The tools of e-government can be used to:

Accepted Answer

A)   help improve a country's trade efficiency.
B)   provide access to online services such as tax return completion, social security, education and health.
C)   provide information on government policies.
D)   options A, B and C
E)   options B and C only

Question 8

The paradigm shift caused by the information age and the convergence of industries using digital technologies has reduced the speed at which international marketing has been able to penetrate worldwide markets.

Accepted Answer

A) True 
 B)False

Question 9

Cybercrime includes all of the following EXCEPT:

Accepted Answer

A)   piracy.
B)   viruses.
C)   advergaming.
D)   identity theft.
E)   credit card fraud.

Question 10

IP geolocation enables companies to:

Accepted Answer

A)   adapt their communication messages for regulatory or cultural reasons.
B)   provide aggregated customer behaviour information to international providers.
C)   promote products and services globally with one message reaching all consumers.
D)   encourage consumers to buy more of their products.
E)   conduct low-cost worldwide research.

Question 11

The implementation of the key technologies that are associated with each of the techno-economic models has, traditionally, brought major transformations to industries and markets. The outcome of these transformations has included:

Accepted Answer

A)   effective solutions to limitations of previous models.
B)   shifts in urbanisation and population densities.
C)   the development of new industries.
D)   options A, B and C.
E)   options A and B only.

Question 12

According to Chaffey and Ellis-Chadwick (2012), the characteristics of the online environment require the use of the 7Ps rather than the traditional 4Ps. Explain how each of the elements of the marketing mix is affected by introduction of the internet.

Accepted Answer

The answer of According to Chaffey and Ellis-Chadwick (2012), the...

Question 13

Online reverse auctions have been developed in automotive, healthcare and other industries to help streamline procurement processes. How do they work?

Accepted Answer

A)   Sellers post a product online with a 'buy it now' price.
B)   Seller post a product online and buyers bid against each other until the seller accepts a price.
C)   Buyers post their requirements with a floor price and suppliers offer increasingly higher prices for the stated quality and quantity.
D)   Sellers post a product and price online and buyers accept that price.
E)   Buyers post their requirements and a ceiling price, and then allow suppliers to offer increasingly lower prices for the stated quantity and quality.

Question 14

Discuss the advantages for international marketers in focusing on lead users in the diffusion of a new technology?

Accepted Answer

The answer of Discuss the advantages for international marketers in...

Question 15

According to research from Nielsen (2009), the most trusted source of information on products and services is:

Accepted Answer

A)   online virtual strangers and friends.
B)   magazines.
C)   television commercials.
D)   brand websites.
E)   none of the above.

Question 16

CRM systems:

Accepted Answer

A)   focus only on gathering information about new sales.
B)   add a relationship marketing focus.
C)   emphasise customer retention.
D)   options A and C.
E)   options B and C.

Question 17

Businesses embracing the concept of the 'globally networked business' move into a world that:

Accepted Answer

A)   provides more innovative customer support.
B)   provides end-to-end solutions to conduct sales transactions.
C)   allows them to easily cross geographical boundaries.
D)   options A, B and C.
E)   options B and C only.

Question 18

Crowdsourcing is the use of consumer input to help a business:

Accepted Answer

A)   select new employees.
B)   finance a new online venture.
C)   design new products.
D)   collect customers' personal details.
E)   research international markets.

Question 19

Firms that are augmenting physical products towards information-based total service offerings may find themselves:

Accepted Answer

A)   operating in a virtual organisation within a new industry.
B)   forming strategic alliances with firms that are in completely different industries.
C)   automatically dominating their current industry.
D)   options A and B only.
E)   options B and C only.

Question 20

Companies only use the internet to interact with customers.

Accepted Answer

A) True 
 B)False

Exam 5: Technology Change and International Marketing

Cloud computing enables businesses to:

By monitoring the blogosphere, firms can determine consumer trends, explore responses to competitor offerings and discover potential or actual problems to be addressed.

Internet users and online shoppers tend to:

Discuss how business to business marketers can make use of the internet in developing their marketing mixes.

The tendency for consumers to adopt new products, which can vary considerably from country to country, can be influenced by differences in:

Online shoppers tend to have more loyalty to their favourite e-tailers than they will to offline retailers.

The tools of e-government can be used to:

The paradigm shift caused by the information age and the convergence of industries using digital technologies has reduced the speed at which international marketing has been able to penetrate worldwide markets.

Cybercrime includes all of the following EXCEPT:

IP geolocation enables companies to:

The implementation of the key technologies that are associated with each of the techno-economic models has, traditionally, brought major transformations to industries and markets. The outcome of these transformations has included:

According to Chaffey and Ellis-Chadwick (2012), the characteristics of the online environment require the use of the 7Ps rather than the traditional 4Ps. Explain how each of the elements of the marketing mix is affected by introduction of the internet.

Online reverse auctions have been developed in automotive, healthcare and other industries to help streamline procurement processes. How do they work?

Discuss the advantages for international marketers in focusing on lead users in the diffusion of a new technology?

According to research from Nielsen (2009) , the most trusted source of information on products and services is:

CRM systems:

Businesses embracing the concept of the 'globally networked business' move into a world that:

Crowdsourcing is the use of consumer input to help a business:

Firms that are augmenting physical products towards information-based total service offerings may find themselves:

Companies only use the internet to interact with customers.