Question 1

A general-line wholesaler would be expected to carry a ____ product mix.

Accepted Answer

A) wide and deep 
B) wide and shallow 
C) narrow and shallow 
D) wide 
E) narrow and deep

Question 2

What type of situation would provoke a conflict between department stores and a manufacturer's outlet mall?

Accepted Answer

The answer of What type of situation would provoke a...

Question 3

Retail facilities located in big,low-cost buildings with large on-premise inventories and minimal services are called

Accepted Answer

A) catalog showrooms. 
B) category killers. 
C) warehouse showrooms. 
D) warehouse clubs. 
E) display outlets.

Question 4

Cigarette manufacturer Philip Morris uses the services of Universal Corporation,the world's largest buyer and processor of leaf tobacco,which provides financing for its customers.This means that Universal is a

Accepted Answer

A) cash-and-carry wholesaler. 
B) general merchandise wholesaler. 
C) limited-service wholesaler. 
D) rack jobber. 
E) full-service wholesaler.

Question 5

Levitz Furniture locates in huge,low-cost buildings,maintains large,on-premises inventories,and offers minimum service.Levitz is a

Accepted Answer

A) warehouse showroom. 
B) catalog showroom. 
C) superstore. 
D) warehouse club. 
E) department store.

Question 6

If a retailer needed help with store design and training sales personnel,it would most likely use the services of a

Accepted Answer

A) full-service wholesaler. 
B) full-price wholesaler. 
C) rack jobber. 
D) cash-and-carry wholesaler. 
E) technical wholesaler.

Question 7

Discuss the advantages and disadvantages of catalog marketing.

Accepted Answer

The answer of Discuss the advantages and disadvantages of catalog...

Question 8

Carter works for a wholesaler in the home construction industry.Which of the following activities will Carter's company not likely do?company who engages in several supply-chain activities,including shipping and product handling,inventory control,and information system management.Carter likely works for

Accepted Answer

A) shipping and product handling. 
B) inventory control. 
C) information systems management. 
D) purchase and take ownership of products. 
E) financing.

Question 9

Identify and describe three kinds of specialty stores.

Accepted Answer

The answer of Identify and describe three kinds of specialty...

Question 10

Supermarkets,discount stores,and hypermarkets can all be classified as

Accepted Answer

A) superstores. 
B) general merchandise retailers. 
C) department stores. 
D) specialty retailers. 
E) off-price retailers.

Question 11

Thad works for a company that markets all of Celetron's products.Thad's company acts as the marketing department for Celetron,performing all marketing functions without actually taking title to the goods.Thad's company is a

Accepted Answer

A) commission merchant. 
B) manufacturers' agent. 
C) sales branch. 
D) selling agent. 
E) full-service wholesaler.

Question 12

Which type of retail outlet can have up to 200,000 square feet?

Accepted Answer

A) Superstores 
B) Supermarkets 
C) Discount stores 
D) Department stores 
E) Category killers

Question 13

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.By locating in the Sears' stores,Lands' End can do all of the following,except

Accepted Answer

A) facilitate comparison shopping. 
B) facilitate wholesale exchanges. 
C) create place utility. 
D) create time utility. 
E) facilitate consumer exchanges.

Question 14

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers,which are all restaurants.He carries a wide assortment of restaurant equipment and cookware.Brad's business is a

Accepted Answer

A) general merchandise wholesaler. 
B) rack jobber. 
C) general-line wholesaler. 
D) specialty-line wholesaler. 
E) limited-service wholesaler.

Question 15

Shopping centers include

Accepted Answer

A) neighborhood,regional,superregional,power,and strip malls. 
B) community,rural,urban,and traditional business districts. 
C) outlet,power,lifestyle,superregional,regional,neighborhood,and community. 
D) outlet malls,lifestyle,strip malls,and shopping malls. 
E) free-standing,convenience,traditional,and regional.

Question 16

A manufacturer-owned operation that provides services usually associated with agents is a

Accepted Answer

A) facilitating agency. 
B) wholesaler. 
C) sales office. 
D) sales branch. 
E) public warehouse.

Question 17

Compare and contrast department stores and discount stores.

Accepted Answer

The answer of Compare and contrast department stores and discount...

Question 18

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Accepted Answer

A) limited-service wholesalers. 
B) wholesale service specialists. 
C) general-line wholesalers. 
D) specialty-line wholesalers. 
E) specialty-service wholesalers.

Question 19

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

Accepted Answer

The answer of What are the primary advantages and disadvantages...

Question 20

Because Gem Supply's sales have continued to decline,the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive.The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region,the Far West.The ideal entity would carry complementary but non-competing lines.Such a firm or individual would be classified as a

Accepted Answer

A) rack jobber. 
B) manufacturers' agent. 
C) specialty-line wholesaler. 
D) selling agent. 
E) commission merchant.

Exam 16: Retailing, direct Marketing, and Wholesaling