Question 1

Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called

Accepted Answer

A) hypermarkets. 
B) retail groups. 
C) warehouse showrooms. 
D) discount stores. 
E) warehouse clubs.

Question 2

Michael's,PetSmart,and Staples are all examples of

Accepted Answer

A) discount stores. 
B) off-price retailers. 
C) category killers. 
D) traditional specialty retailers. 
E) superstores.

Question 3

Laura goes to Walmart and buys some clothing,a DVD,and all the groceries she needs for her family.What type of retailer is this particular Walmart?

Accepted Answer

A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store

Question 4

A functional and psychological picture in the consumer's mind of a retail store is called

Accepted Answer

A) retail positioning. 
B) atmospherics. 
C) store image. 
D) interior location. 
E) retail persona.

Question 5

By locating in the same general vicinity as other car dealerships,Hartfield Honda can

Accepted Answer

A) facilitate comparison shopping. 
B) create form utility. 
C) facilitate wholesale exchanges. 
D) create possession utility. 
E) create exchange utility.

Question 6

An agent that receives goods on consignment from local sellers and negotiates sales in large,central markets is called a

Accepted Answer

A) commission merchant. 
B) sales branch agent. 
C) selling agent. 
D) manufacturers' agent. 
E) broker-agent.

Question 7

Ariana is planning to open an upscale dress boutique.She is evaluating ease of movement to and from sites,vehicular traffic,types of stores in the area,and transportation networks.Which strategic retailing issue is she concerned with at the time?

Accepted Answer

A) Location 
B) Production depth 
C) Product mix 
D) Scrambled merchandising 
E) Retail positioning

Question 8

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Accepted Answer

A) discount store. 
B) department store. 
C) convenience store. 
D) supermarket. 
E) category killer.

Question 9

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables.He picks up their produce and has a regular route of grocers and restaurants who purchase quantities of the items he has on any given day.Greg's operation is which type of wholesaler?

Accepted Answer

A) Drop shipper 
B) General-line 
C) Truck 
D) Cash-and-carry 
E) Specialty-line

Question 10

What type of shopping center usually consists of several small convenience and specialty stores?

Accepted Answer

A) Specialty 
B) Regional 
C) Neighborhood 
D) Convenience 
E) Community

Question 11

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

Accepted Answer

A) online retailer. 
B) direct seller. 
C) catalog marketer. 
D) direct-response marketer. 
E) specialty retailer.

Question 12

Which of the following is not an advantage of franchising for the franchisee?

Accepted Answer

A) The franchisee can capitalize on the business experience of others. 
B) When problems arise,the franchisee can obtain guidance and advice from the franchiser. 
C) Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival. 
D) The franchisee can participate in national promotional campaigns sponsored by the franchiser. 
E) The franchisee gives up a certain amount of control when participating in a franchise agreement.

Question 13

Mark Bradley's company takes orders from its collection of retail customers and arranges the shipment of goods directly from manufacturers or other wholesalers to its customers' businesses.Mark is operating as a

Accepted Answer

A) mail-order wholesaler. 
B) drop shipper. 
C) desk wholesaler. 
D) truck jobber. 
E) specialty-line wholesaler.

Question 14

The difference between an agent and a broker is that an agent

Accepted Answer

A) seeks profit,whereas a broker does not. 
B) is an intermediary,whereas a broker is not. 
C) represents the seller and a broker represents the buyer. 
D) determines who the consumers are,whereas the broker does not determine the customers. 
E) usually represents people on a permanent basis,whereas a broker usually does so on a temporary basis.

Question 15

Redbox,ProActiv,and Clinique all sell their products through automatic vending,which is

Accepted Answer

A) a type of nonstore retailing. 
B) a specialty line retailer. 
C) not considered a form of retailing. 
D) a type of direct selling. 
E) a form of franchising.

Question 16

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

Accepted Answer

A) store atmosphere. 
B) location. 
C) retail positioning. 
D) store image. 
E) the wheel of retailing.

Question 17

In contrast to industrial products,consumer products are often purchased because of

Accepted Answer

A) economic planning. 
B) necessity. 
C) prior planning. 
D) social influences. 
E) rational needs.

Question 18

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an)____,selling through ____.

Accepted Answer

A) off-price retailer;direct marketing 
B) mass merchandiser;retail outlets 
C) retailer;direct marketing 
D) specialty retailer;retail outlets 
E) category killer;direct marketing

Question 19

A general merchandise retailer offers

Accepted Answer

A) a single product line that is stocked in depth. 
B) few product lines with deep assortments of these lines. 
C) few choices of a large variety of product lines. 
D) products through the Internet and catalogs only. 
E) a variety of product lines that are stocked in depth.

Question 20

Tupperware,Sarah Coventry,Amway,and Avon sell products outside the confines of retail facilities.They are ____ retailers.

Accepted Answer

A) discount 
B) traditional 
C) specialty 
D) non-store 
E) home-delivery

Exam 16: Retailing, direct Marketing, and Wholesaling