In Marketing, Differentiation Is a Concept That Means ________

In marketing, differentiation is a concept that means ________.

A) consumer choices remain similar around the globe
B) each age segment views products exactly the same
C) products need to appear to be different from one another to be successful in the marketplace
D) communicating and delivering value in different ways to different customer groups
E) evaluating different market segments and deciding which shows the most promise for development

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