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When a Retail Chain Sells Winter Coats, It Sends Them

Question 21

Multiple Choice

When a retail chain sells winter coats, it sends them to different stores at different times of the year. Which of the following approaches to geographic segmentation in the United States does this scenario exemplify?


A) by region
B) by climate
C) by size of population
D) by growth in population
E) by density of population

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