Target Marketing Is the Process by Which ________

Target marketing is the process by which ________.

A) the market is divided into cohesive groups
B) a company evaluates market segments and decides which ones have the most potential for development
C) a company chooses which advertising strategy to use
D) the customer groups are evaluated on the basis of high or low churn to see which is the most profitable
E) a company collects cookies to track everyone who visits its website

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