Question 1

A business cannot be all things to all people. Instead, a business must:

Accepted Answer

A) identify target customers 
B) identify the value of products/services as perceived by customers 
C) all of the above 
D) none of the above

Question 2

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)?

Accepted Answer

A) switching costs 
B) loyalty programs 
C) entry barriers 
D) affiliate programs

Question 3

Paisapay is facilitated in

Accepted Answer

A) ebay.co.in 
B) amazon.com 
C) flipkart.com 
D) none of the above

Question 4

Amazon.com is well-known for which e-commerce marketing technique?

Accepted Answer

A) banner ads 
B) pop-up ads 
C) affiliate programs 
D) viral marketing

Exam 2: E-Commerce and Marketing

A business cannot be all things to all people. Instead, a business must:

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n) ?

Paisapay is facilitated in

Amazon.com is well-known for which e-commerce marketing technique?