Question 1

_____ is the process of selling related, an added item to a customer.

Accepted Answer

A) cross selling 
B) up selling 
C) relationship marketing 
D) database marketing

Question 2

E-marketing and online marketing is an example of _____ type of marketing.

Accepted Answer

A) traditional media 
B) non-traditional media 
C) promotion 
D) direct marketing

Question 3

The _______framework was extensively used to support the direct marketing concept of the 1950s.

Accepted Answer

A) mass marketing 
B) marketing mix 
C) relation marketing 
D) segmentation

Question 4

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Accepted Answer

A) measurable 
B) one-to one communication 
C) customer service 
D) promotion

Question 5

Direct Marketing is more ______ as compared to other marketing methods.

Accepted Answer

A) cost effective 
B) expensive 
C) not useful 
D) aggressive

Exam 1: Direct Marketing and Relationship Marketing

_____ is the process of selling related, an added item to a customer.