Question 1

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Accepted Answer

A)  mass media approach
B)  customer retantion
C)  peripheral approach
D)  creative component B

Question 2

Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

Accepted Answer

A)  perceptual
B)  one-to-one
C)  peripheral
D)  stand-alone C

Question 3

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

Accepted Answer

A)  without intervening
B)  with mass media
C)  with advertising media
D)  with pr media A

Question 4

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Accepted Answer

A)  stand-alone
B)  peripheral
C)  mass marketing
D)  traditional marketing

Question 5

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

Accepted Answer

A)  measurable
B)  mass marketing
C)  mass media
D)  informercials

Question 6

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

Accepted Answer

A)  process
B)  place
C)  people
D)  physical evidences

Question 7

It refers referring to the channel by which a product or services is sold. _____

Accepted Answer

A)  packaging
B)  place
C)  product
D)  process

Question 8

Three strategies of Relationship marketing are get found, get followed and ____.

Accepted Answer

A)  get paid
B)  get loyalty
C)  get potential consumers
D)  get rewads

Question 9

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

Accepted Answer

A)  short term
B)  ocassionally
C)  long term relationship
D)  generally

Question 10

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

Accepted Answer

A)  process
B)  physical evidence
C)  packaging
D)  product

Question 11

Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

Accepted Answer

A)  direct response
B)  maintaining database
C)  public relations
D)  advertising

Question 12

Sending a birthday card to consumer is an example of ______.

Accepted Answer

A)  advertising
B)  direct marketing
C)  public relations
D)  mass marketing

Question 13

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Accepted Answer

A)  process
B)  people
C)  place
D)  product

Question 14

Which of the following aspects are of one to one marketing?

Accepted Answer

A)  customer profile
B)  mass production
C)  mass distrubution
D)  one way communication

Question 15

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

Accepted Answer

A)  stand-alone
B)  customer relationship management
C)  databse management
D)  market research

Question 16

Which of the following aspects are of Mass marketing?

Accepted Answer

A)  two way communication
B)  customer profile
C)  standard products
D)  customised market offerings

Question 17

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

Accepted Answer

A)  advertising
B)  direct marketing
C)  public relations
D)  ambush marketing

Question 18

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Accepted Answer

A)  disadvantage
B)  advantage
C)  strategies
D)  mass marketing

Question 19

Three stages of consumer lifecycle are_______, customer retention and customer development.

Accepted Answer

A)  customer acquisition
B)  customer potential
C)  customer research
D)  customer profile

Question 20

This refers to the systems used to assist the organisation in delivering the service. ____.

Accepted Answer

A)  place
B)  process
C)  people
D)  promotion

Exam 1: Direct Marketing and Relationship Marketing

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

It refers referring to the channel by which a product or services is sold. _____

Three strategies of Relationship marketing are get found, get followed and ____.

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

Sending a birthday card to consumer is an example of ______.

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Which of the following aspects are of one to one marketing?

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

Which of the following aspects are of Mass marketing?

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Three stages of consumer lifecycle are_______, customer retention and customer development.

This refers to the systems used to assist the organisation in delivering the service. ____.

Exam 1: Direct Marketing and Relationship Marketing

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

It refers referring to the channel by which a product or services is sold. _____

Three strategies of Relationship marketing are get found, get followed and ____.

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

Sending a birthday card to consumer is an example of ______.

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Which of the following aspects are of one to one marketing?

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

Which of the following aspects are of Mass marketing?

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Three stages of consumer lifecycle are_______, customer retention and customer development.

This refers to the systems used to assist the organisation in delivering the service. ____.

Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.