Public Relations Communication in Community Practice Is Aimed at Establishing

Public relations communication in community practice is aimed at establishing an appropriate working relationship between community planners and community members. An effective PR campaign must sell a vision of a planning outcome. It must respect local culture and minimize polarization of community subgroups. This is part of a format utilizing what kind of communication?

A) Visual
B) Macro
C) Aggressive
D) Assertive

Correct Answer:

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