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Cognitive Routes of Persuasion Send a Message That Will Appeal

Question 25

Multiple Choice

Cognitive routes of persuasion send a message that will appeal to an individual's cognitive evaluation in changing an attitude. The central route to persuasion presents the individual with data and motivates them to evaluate it, arriving at an attitude changing conclusion. What is another route to attitude change?


A) Target
B) One-sided
C) Peripheral
D) Outstanding

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