Question 1

Consider the following statements:
Statement 1: Media planning starts with analysis target audience
Statement 2: Media strategy is concerned with the selection of appropriate media)

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct B

Question 2

Which among the following is not a function of ad agency?

Accepted Answer

A)  Conduct market analysis
B)  Develop advertising plans
C)  Develop media strategy
D)  Collect feedback from target audience. C

Question 3

Consider the following statements:
Statement 1: Print media is the oldest and basic forms of mass communication.
Statement 2: Print media can make a faster delivery than broadcast media)

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct C

Question 4

The large volume of advertising in a society is known as ____

Accepted Answer

A)  Advertising clutter
B)  Deception
C)  Mass advertising
D)  Large scale advertising

Question 5

It is criticized that advertising causes people to give too much importance to _______

Accepted Answer

A)  Fashion
B)  Material goods
C)  Cost of product
D)  Standard of living

Question 6

If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Accepted Answer

A)  descriptive copy
B)  educational copy
C)  straight selling copy
D)  expository copy

Question 7

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Accepted Answer

A)  Advertising clutter
B)  Corporate Social Responsibility
C)  Advertising revolution
D)  Mass advertising

Question 8

Consider the following statements:
Statement 1: Two major dimensions of advertising are message creation and message dissemination
Statement 2: Message creation is meaningful once the advertisement is created.

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct

Question 9

Axe body spray ads are examples of _____

Accepted Answer

A)  Obscene advertisements
B)  Deception
C)  Subliminal
D)  Rational appeal

Question 10

Which among the following is the right sequence of copywriting process?

Accepted Answer

A)  planning, research, organisation, writing, checking, proof reading, editing, revision
B)  research, planning, organisation, writing, checking, proof reading, editing, revision
C)  planning, research, organisation, writing, checking, editing, proof reading, revision
D)  research, planning, organisation, writing, checking, editing, proof reading, revision

Question 11

An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Accepted Answer

A)  Institutional copy
B)  straight selling copy
C)  Educational copy
D)  expository copy

Question 12

Advertising is an important source of revenue to ____

Accepted Answer

A)  Advertisers
B)  Public
C)  Media
D)  Government

Question 13

Consider the following statements:
Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group
Statement 2: It is also known as copy testing.

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct

Question 14

_____ is a self-regulatory voluntary organization of the advertising industry

Accepted Answer

A)  Securities and Exchange Board of India
B)  Reserve Bank of India (RBI) 
C)  Medical Council of India
D)  Advertising Standards Council of India (ASCI)

Question 15

The content and context of a message contained in an advertisement is called?

Accepted Answer

A)  Ad copy
B)  Script
C)  Body
D)  Advertising appeal

Question 16

Showing the product in a picture as being bigger than it actually is an example of

Accepted Answer

A)  Deception
B)  Subliminal Ads
C)  Obscene ads
D)  Challenging

Question 17

Benetton „Unhate? ad campaign, featuring world leaders kissing is a case of ____

Accepted Answer

A)  Subliminal ads
B)  Misleading
C)  Obscene
D)  Appealing

Question 18

Consider the following statements:
Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase
Statement 2: It is similar to window dressing.

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct

Question 19

Consider the following statements:
Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience
Statement 2: The central theme of media planning is message dissemination.

Accepted Answer

A)  Both statements are right
B)  Both statements are wrong
C)  Only Statement 1 is correct
D)  Only statement 2 is correct

Question 20

Which among the following is not an objective of advertising research?

Accepted Answer

A)  Improve the efficiency of an ad
B)  Develop advertising plans
C)  Evaluate impact of an ad
D)  To avoid wastage of money

Exam 5: Advertising: Concepts, Strategies, and Impact

Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)

Which among the following is not a function of ad agency?

Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

The large volume of advertising in a society is known as ____

It is criticized that advertising causes people to give too much importance to _______

If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Axe body spray ads are examples of _____

Which among the following is the right sequence of copywriting process?

An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Advertising is an important source of revenue to ____

Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

_____ is a self-regulatory voluntary organization of the advertising industry

The content and context of a message contained in an advertisement is called?

Showing the product in a picture as being bigger than it actually is an example of

Benetton „Unhate? ad campaign, featuring world leaders kissing is a case of ____

Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.

Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Which among the following is not an objective of advertising research?