Question 1

A brand is a _______.

Accepted Answer

A)  Name.
B)  Term.
C)  Sign.
D)  A combination of all of the above. D

Question 2

The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

Accepted Answer

A)  Knowledge & objective.
B)  Objective & resource.
C)  Knowledge & resource.
D)  None. A

Question 3

The usual source for new products is_____.

Accepted Answer

A)  Marketing research
B)  R&D.
C)  Accidental discoveries.
D)  A variety of sources including customers, competitors, serendipity and formal processes A

Question 4

Market expansion is usually achieved by_______.

Accepted Answer

A)  More effective use of distribution.
B)  More effective use of advertising
C)  By cutting prices.
D)  All of the above are suitable tactics.

Question 5

Techniques of sales promotions are _____.

Accepted Answer

A)  Free samples.
B)  Free offers.
C)  Merchandising.
D)  All the above.

Question 6

The following are all major stages of a product life cycle except_____.

Accepted Answer

A)  Sales decline.
B)  Market maturity.
C)  Market Introduction.
D)  Market Growth.

Question 7

Which stage of the product lifecycle is marked by falling costs and rising revenues?

Accepted Answer

A)  Introduction stage.
B)  Growth stage.
C)  Maturity stage.
D)  Saturation stage.

Question 8

_____ and ____ are the major factors influencing the selection of suppliers.

Accepted Answer

A)  Price and Quantity
B)  Price and Quality.
C)  Price and Delivery.
D)  Quantity and Delivery.

Question 9

_____emerges when people decide to satisfy and want through exchange.

Accepted Answer

A)  Marketing.
B)  Sales.
C)  Purchase.
D)  Accounting.

Question 10

_____ involves managing demand, which in turn involves managing customer relationship.

Accepted Answer

A)  Marketing management.
B)  Direct marketing.
C)  Production management.
D)  Advertising.

Question 11

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Accepted Answer

A)  Customers Life time value.
B)  Suppliers Life time Value.
C)  Company s life time value.
D)  Future value.

Exam 2: Marketing and International Trade