Question 1

Which basis is used for geographic segmentation of rural areas?

Accepted Answer

A) density 
B) land ownership 
C) place of purchase 
D) lifestyle

Question 2

A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency:

Accepted Answer

A) PradhanMantriFasalBimaYojana 
B) PradhanMantri Gram SadakYojana 
C) PradhanMantriFasalBimaYojana. 
D) PradhanMantriKrishiSinchayeeYojana

Question 3

Demographic segmentation in rural marketing is done on the basis of

Accepted Answer

A) Social class 
B) Lifestyle 
C) Land ownership 
D) Occasion

Exam 5: Scheme Objectives and Rural Market Segmentation

Which basis is used for geographic segmentation of rural areas?