Question 1

Consider the following statements regarding rural markets:
i. Dispersed population and trade
ii. Inadequate power supply
iii. High visibility of product on rural shelves
iv. Poor communication of offers and schemesWhich statement is incorrect?

Accepted Answer

A)  i
B)  ii
C)  iii
D)  iv C

Question 2

Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

Accepted Answer

A)  first
B)  second
C)  third
D)  last A

Question 3

Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

Accepted Answer

A)  Primary group
B)  Secondary group
C)  Aspirational group
D)  Prime group B

Question 4

Many rural purchase require

Accepted Answer

A)  social sanction
B)  personal authority
C)  celebrity endorsement
D)  numerous brands

Question 5

Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

Accepted Answer

A)  SHG Model
B)  Hub and Spokes Method
C)  Public Distribution System
D)  Mobile traders

Question 6

Rural consumers being conservative in their outlook

Accepted Answer

A)  prefers different brands
B)  take longer time to be influenced
C)  take shorter time to be influenced
D)  none of the above

Question 7

e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

Accepted Answer

A)  the rural market
B)  the urban market
C)  both rural and urban market
D)  none of the above

Question 8

Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

Accepted Answer

A)  Geographic segmentation
B)  Demographic segmentation
C)  Behavioural segmentation
D)  Psychographic segmentation

Question 9

Which of the following is an activity of physical distribution?

Accepted Answer

A)  Order processing
B)  Warehousing
C)  Advertising
D)  Transportation

Question 10

Wholesalers perform several functions except

Accepted Answer

A)  Buying and assortment building sorting
B)  Warehousing
C)  Financing
D)  None of these

Question 11

Rural lifestyle changes with village size due to variation in

Accepted Answer

A)  the level of education
B)  the level of awareness of brands
C)  the level of infrastructural and economic development
D)  the level of family influence

Question 12

Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

Accepted Answer

A)  small markets
B)  large markets
C)  villages
D)  none of the above

Question 13

A system where essential commodities are distributed through a network of fair price shops:

Accepted Answer

A)  Cooperative Societies
B)  Public Distribution System
C)  The SHG Model
D)  Hub and Spokes Method

Question 14

Language, dress, food habits and location are affected by

Accepted Answer

A)  Education
B)  Durable goods
C)  Infrastructure
D)  Culture

Question 15

Redistribution Stockists are responsible for supplying stocks to:

Accepted Answer

A)  Rural retailers
B)  Urban retailers
C)  Both rural and urban retailers
D)  Carrying and Forwarding Agents

Question 16

Distribution that involves no intermediaries to make products available to final buyers is classified as

Accepted Answer

A)  Intensive distribution
B)  Direct distribution
C)  Exclusive distribution
D)  None of the above

Question 17

Consider the following statements regarding rural markets:
i. Small number of small markets
ii. Poor availability of suitable dealers
iii. Low density of shops per village and high variation in their concentration
iv. Inadequate bank and credit facilities to rural retailersWhich statement is incorrect?

Accepted Answer

A)  i
B)  ii
C)  iii
D)  iv

Question 18

Rural marketing problem is essentially a

Accepted Answer

A)  product problem
B)  pricing problem
C)  distribution problem
D)  promotion problem

Question 19

Joint family translates to

Accepted Answer

A)  better education
B)  greater consumption of products
C)  lower consumption of products
D)  better standard of living

Question 20

________________launched „GaonChalo?, a rural distribution initiative where villagers were roped in to sell products to other people in the village.

Accepted Answer

A)  Dabur
B)  HUL
C)  P&G
D)  Tata Tea

Exam 7: Rural Marketing and Distribution

Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemesWhich statement is incorrect?