Question 1

The growing dissatisfaction with press performance in the United States is largely absent in Great Britain.

Accepted Answer

A) True 
 B)False  True

Question 2

Sam Zell, who owned the Tribune Company, was committed to quality journalism, even if it meant a loss in profits.

Accepted Answer

A) True 
 B)False  False

Question 3

What company bought NBC in 2011?

Accepted Answer

A)   Fox Broadcasting
B)   The Disney Co.
C)   The Tribune Co.
D)   Comcast
E)   Time Warner D

Question 4

Which is NOT a reason people in the U.S. are upset with our media system?

Accepted Answer

A)   The news is too shallow
B)   The news is too much about entertainment
C)   Some groups are underrepresented in coverage
D)   The government is too involved
E)   Citizens often don't get meaningful information

Question 5

What is an example of fairness bias?

Accepted Answer

A)   presenting both sides of a case
B)   leaving out certain facts
C)   being loyal to citizens
D)   showing loyalty to advertisers

Question 6

In recent decades, ownership of mass media in the U.S. has…

Accepted Answer

A)   become less concentrated
B)   become more diverse
C)   stayed the same
D)   become less private
E)   become more concentrated

Question 7

The chapter provides an example of a journalist being removed from coverage of a certain subject. What caused them to be removed?
What caused them to be removed?

Accepted Answer

A)   a tweet
B)   biased coverage
C)   guild requirement
D)   missed deadlines

Question 8

Because the U.S. and Great Britain are democracies with capitalist economic systems, media ownership is similar in the two countries.

Accepted Answer

A) True 
 B)False

Question 9

When advertising drives content, some of the basic obligations of journalism can begin to erode.

Accepted Answer

A) True 
 B)False

Question 10

Owning the different companies on the media production chain is called…

Accepted Answer

A)   horizontal integration
B)   vertical integration
C)   reverse integration
D)   convergence
E)   the dual-product model

Question 11

Objectivity and neutrality are effectively the same. True or

Accepted Answer

A) True 
 B)False

Question 12

In the dual-product model, generally,

Accepted Answer

A)   advertisers are more important than viewers
B)   viewers are more important than advertisers
C)   viewers and advertisers are equally important
D)   who is most important depends on the type of medium
E)   who is most important depends on the location of the medium

Question 13

A certain phrase is cited that some seem to consider the ideal of journalism

Accepted Answer

A)   the view from the center
B)   the view from the bottom
C)   the view from nowhere
D)   the view from the top

Question 14

Describe alternatives to objectivity and fairness bias.

Accepted Answer

The answer of Describe alternatives to objectivity and fairness bias....

Question 15

Which organization complained that coverage of their work did not live up to the fairness bias?

Accepted Answer

A)   The Red Cross
B)   Walmart
C)   The New York Times
D)   Delta Airlines

Question 16

To whom was Nina Totenberg loyal and why does it matter?

Accepted Answer

The answer of To whom was Nina Totenberg loyal and...

Question 17

Profit and public service are mutually exclusive in journalism.

Accepted Answer

A) True 
 B)False

Question 18

What type of bias exists in journalism?

Accepted Answer

A)   Liberal bias.
B)   Fairness bias.

Question 19

How the many businesses within a media conglomerate work together to create advantages within a market segment is called integration.

Accepted Answer

A) True 
 B)False

Question 20

The money people pay in subscriptions or at the newsstand covers the production costs for most media.

Accepted Answer

A) True 
 B)False

Exam 4: The Independent Journalist

The growing dissatisfaction with press performance in the United States is largely absent in Great Britain.

Sam Zell, who owned the Tribune Company, was committed to quality journalism, even if it meant a loss in profits.

What company bought NBC in 2011?

Which is NOT a reason people in the U.S. are upset with our media system?

What is an example of fairness bias?

In recent decades, ownership of mass media in the U.S. has…

The chapter provides an example of a journalist being removed from coverage of a certain subject. What caused them to be removed? What caused them to be removed?

Because the U.S. and Great Britain are democracies with capitalist economic systems, media ownership is similar in the two countries.

When advertising drives content, some of the basic obligations of journalism can begin to erode.

Owning the different companies on the media production chain is called…

Objectivity and neutrality are effectively the same. True or

In the dual-product model, generally,

A certain phrase is cited that some seem to consider the ideal of journalism

Describe alternatives to objectivity and fairness bias.

Which organization complained that coverage of their work did not live up to the fairness bias?

To whom was Nina Totenberg loyal and why does it matter?

Profit and public service are mutually exclusive in journalism.

What type of bias exists in journalism?

How the many businesses within a media conglomerate work together to create advantages within a market segment is called integration.

The money people pay in subscriptions or at the newsstand covers the production costs for most media.